MOZ contributor Morgan McMurray has published an article covering the top 25 Moz blog posts of 2022. She says, “We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide,... [...]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘The value of valuing reviews’. The WIX team says, “When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. Get actionable advice from Claire Carlile... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ to help you improve your SEO performance. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]

Spam trigger words are phrases that email providers flag as fraudulent and malicious. It is important to keep your email campaigns free from such words. HubSpot contributor Karen Rubin has published an article featuring a list of 394 email spam trigger words to avoid in 2023. She says, “Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list. Your emails can get sent to spam if you: Don’t... [...]

Content marketing is one of the most preferred ways to promote products and services. It helps you build a strong base for your business. Forbes contributor Sonya Matejko has published an article featuring five content marketing trends. She says, “How can brands deliver? Forbes’ award-winning creative team—which was recently named “Digital Team of the Year” at Folio’s Eddie & Ozzie Awards—has a few insider tips to share. 1. Content audits take center stage. Updating and repurposing existing content that reflects ongoing and evolving goals is a primary focus... [...]

A marketing report is a collection of data from multiple sources—like social media, SEO, PR, and more. Well-crafted reports help you measure your marketing efforts against a set of goals and key performance indicators. Semrush contributor Julia Olennikova has published an article featuring nine marketing report templates and examples for SEO, SEM & More. She says, “We’ve put together nine marketing report templates for your daily, weekly, and monthly reporting. And you can copy or download them all. For free. They can cover different periods: daily, weekly, monthly, quarterly, and... [...]

LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal... [...]

The Affiliate Directive tells how Trevor Carr earned over 12k in affiliate commissions in a week. He is running a sale on this training for just a few days. If you’re fast you can grab it for just $12.95. It’s the kind of stuff most marketers would keep to themselves, but Carr has decided it’s to his advantage to share it. For a short while, you get the full inside scoop on how he’s able to do this as he lets you watch over-his-shoulder videos ( beginner-friendly videos, by the way) that reveal his entire secret system. The training is broken down into 4 modules and consists... [...]

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]

Continuous upgradation of skills is a way to thrive in our marketing and business. There are several platforms and resources that make it easy for anyone to upgrade. HubSpot contributor Katrina Kirsch has published an article featuring 20 technical skills every marketer needs. She says, “With rapidly advancing technology, nearly every role requires some sort of technical skill. Here are several types you may come across in the marketing world. Image Source While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered... [...]