Content intelligence is a technique that uses software and artificial intelligence to measure the impact of content and generate content strategy insights. HubSpot contributor Flori Needle has published an article explaining content intelligence. She says, “Many marketers use content marketing to communicate with their audiences and draw them in. Content marketing like blogs, webinars, social media, and online courses offer businesses a chance to connect. Each piece of content is an opportunity to attract, engage, and delight customers. Content intelligence helps them accomplish this effectively.... [...]

The holiday season will be over soon. And Christmas Special Deal will be over at midnight. The creators,Eric Holmlund and the Firelaunchers have assembled a list of 5 of their top products and are offering each on them for 50% off until midnight. You can grab one, two, three, four, or all five, depending on what your marketing needs in the coming year. Helpful hint: in the USA, a business can write off software purchases as an expense under the IRS code Section 179. If you are in another country, you may have a similar law there. This is the perfect time to make that purchase before the end of... [...]

According to Shopify, Unlike other platforms, TikTok uses a unique discovery algorithm that gives every video an equal chance to go viral, regardless of how popular the content creator is. Search Engine Journal contributor Donna Almonte has published an article featuring five TikTok trends. She says, “Here are the top 5 TikTok trends this Winter to inspire your next viral video. Trend #1: Microwave Popcorn “It’s Corn” is so last season. This fresh trend involves pairing the “Microwave Popcorn” sound clip with a simple tutorial, usually something that should be obvious to the audience. While... [...]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3.5 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. Search Engine Journal contributor Roger Montti has published an article answering the question “What is ChatGPT And How Can You Use It?”. He says, “ChatGPT can write code, poems, songs, and even short stories in the style of a specific author. The expertise in following directions elevates ChatGPT from an information source to a tool that can be asked to accomplish a... [...]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In... [...]

International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking... [...]

A content calendar is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content. HubSpot contributor Kayla Carmicheal has published an article featuring eight steps to easily make content calendars in Google Sheets. She says, “Below, we’ll go over how to make a calendar in Google Sheets and include some tips that’ll help you elevate the design. At the end, your calendar will look something like this: 1. Open a new spreadsheet... [...]

Mobile form design is the process of creating and implementing a form on your website that’s highly functional and easy to view, complete, and submit while on a mobile device, such as a smartphone or tablet, versus a desktop. HubSpot has published ‘Mobile Form Design: A Beginners Guide to Converting Mobile Users‘ to help you convert more customers on mobile. Kristen Baker says, “In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help boost conversions and create... [...]

Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski. The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).” Copyblogger  [...]

Kevin Fahey has been marketing and training marketers for over a decade. Kevin Fahey’s All Access Pass is his library of training, PLR, and tools he has released to assist other online marketers in becoming a success. He has just opened an End-of-Year/ New Year sale for the next few days. This is his list of the products included in Kevin Fahey’s All Access Pass, and the valuation he places on each product if bought individually. (You will invest less than 10% of this amount for your All Access Pass.): All Access Pass Part #1: IM Coaching Series ($4,997) All Access Pass Part #2: 10-Day... [...]