A strong social media plan can help you get more leads and convert them into sales. Engagement is the criteria your campaigns need to fulfill to achieve social media success. Watch Neil Patel’s latest video ‘Why Your Social Media Strategy Doesn’t Get Any Engagement’ to improve your social media strategy. He says, “Why Your Social Media Strategy Doesn’t Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into... [...]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

According to Hootsuite, If your business wants to connect with people under the age of 35, Snapchat is the place to be. Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide’ to help marketers achieve success on Snapchat. Brian Frederick says, “Successful marketers take advantage of every opportunity to reach potential targets that present themselves – and Snapchat offers a lot of opportunities. As of October 2022, it had more than 363 million active daily users, more than 82% of whom are 34 or younger. The most active users are 13-year-olds. That means... [...]

To successfully sell online you need three things that ProfitPad offers: • A product or service that attracts interest, • People who are buyers of the kind of product you are selling • A method of presenting your product to these people. ➜ Virtually unknown and brand new method with full step-by-step training ➜ The last method you’ll ever need ➜ Access the exact method where James got the fastest results he’s ever seen ➜ Rinse and repeat on demand ➜ Set and forget auto-pilot affiliate commission system ➜ 100-day money back guarantee if you don’t see results In... [...]

Effective Facebook advertising campaigns can play a pivotal role in strengthening your business and growing sales. WordStream contributor Jordan Bucknell has published an article featuring 11 key Facebook advertising trends and tips to succeed in 2023. He says, “Before we get into the tips for creating Facebook ads in 2023, here’s a look at some key trends that we think will shape the overall Facebook marketing and advertising landscape. 1. Video advertising will remain insanely popular The popularity of social media video advertising has increased dramatically over time, and video ads... [...]

Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels. Digital Marketing Institute has published ‘The Ultimate Guide to Marketing Automation’. The DMI team says, “Here we look at the business-boosting benefits of using marketing automation tools and making them a key part of your ongoing promotional strategy. 1. Cross-departmental collaboration The right marketing automation platform and strategy will inspire better communication between your sales and marketing department. Increasingly,... [...]

Twitter is one of the most useful social media platforms when it comes to promoting your business and boosting your site traffic. Hootsuite contributor Josiah Hughes has published a new guide ‘How the Twitter Algorithm Works’ to help you understand how the Twitter algorithm works. It covers the following: What is the Twitter algorithm? How the Twitter algorithm works in 2023 Twitter algorithm ranking signals 10 tips for working with the Twitter algorithm. On ‘How the Twitter algorithm would work in 2023, Hughes says, “One of the most fascinating things about Twitter’s... [...]

Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing goals (for now) and help you finish a practical project. Step #1: Prioritize Prioritizing becomes eye-roll-worthy when it’s thought of as eliminating things that are important to you: Spending time with family and friends Grocery shopping Brushing... [...]

MOZ contributor Morgan McMurrayhas published a post featuring the 10 best episodes of Whiteboard Friday 2022. She says, “We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In... [...]

According to Statista, as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion or 59 percent of the world’s population were social media users. With strong social media marketing campaigns, you can make the most of this social media population. Search Engine Journal contributor Anna Bredava has published an article featuring 17 awesome examples of social media marketing. She says, “Before we dive into the fun stuff, let’s take a moment to discuss how you can track the results of your social... [...]