Content marketing can help you widen your business horizons by publishing quality content in various formats that people find useful. Watch the Semrush video ‘How to Use Content Marketing to Explode Your Business Reach’ to efficiently use content marketing. This video covers: The best way to take your business to the next level What content marketing is not Why content marketing reigns supreme Determining the proper content format Podcasting Video Scheduling and consistency Sales funnel content Promoting your content. Semrush  [...]

Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords are important to both SEO and PPC as each one is reliant on them to help with creating the proper content for each strategy. They are both going to want to target the proper and relevant keywords in order to show up in the SERPs when a user is... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Go-To Guide to Creating Ridiculously Good Content’ featuring Ann Handley. George B. Thomas says, “In the words of MarketingProfs’ own CCO Ann Handley, “Ridiculously good content is content that your audience values in one way or another. Secondly, it is inspired in one way or another. It is inspired by data or creatively inspired, or both.” Value, data, and creativity are pretty basic to business, so B2B should be full of ridiculously good content. Right? Well, not quite. “Content... [...]

Neil Patel has published a new video ‘My Favorite Social Media Strategy You Can Implement ASAP’ featuring a useful social media strategy he uses. He says, “My favorite social media strategy, which you can implement ASAP. I post on social media all the time. It’s an amazing way to connect with my audience and super easy. But you want to know my favorite way to boost my social presence? It’s super easy and ties in beautifully with something you probably already do. Target your email subscribers. Think about it. What better audience to target than someone who’s... [...]

Did you miss any of these earlier this year? The Firelaunchers and Eric Holmlund are offering a Christmas Special Deal at 50% off on these 5 top SaaS software tools for 5 days only. InstantVidz is a Vertical Video Creator App With 100+ Editable & Unlimited Searchable Vertical Marketing Templates, Built-In Video Editor, VOX Creator To Create Hundreds Of Attention Grabbing Vertical And Horizontal Videos! Use this easy new app to instantly create engaging and creative vertical videos from over a hundred editable (& unlimited searchable) templates in hot niches that will grab views and... [...]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]

Content Marketing Institute contributor Kim Moutsos has shared five content marketing articles from 2022 that deserve another look. She says, “Looking at CMI’s 2022 content, I found a set of articles that deserve another look. Here are a few that feel particularly relevant to this moment. 1. How To Take Your Content Idea From Generic to Original Author: Jonathan Crossfield Reading time: 10 minutes Why read (or reread) this now: Competition for audience attention will increase in 2023, and it will be harder to stand out. Jonathan shares his secret for finding a unique angle – even... [...]

A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Hootsuite has published a new guide for 2023 on ‘How to Use Facebook Lookalike Audiences’. It will teach you how to create Facebook Lookalike Audiences for your Facebook ads, and grab 9 best practices from experts. Sara Nguyen says, “People in a Lookalike Audience are more likely to engage with your content than the general public, which makes this type of ad targeting particularly valuable. Here are other reasons to choose Lookalike Audiences over... [...]

CHRISTMAS DEALS 2022 is the latest in a series of annual events by Alessandro Zamboni. He has bundled all his 2022 products into a discounted collection only available for 2 weeks. Zamboni is a well-respected marketer who creates marketing training and other aids for online marketers. This is an opportunity to get all the products you missed earlier in the year, and to get them at a discount. Inside CHRISTMAS DEALS 2022 are all the 26 winning products about online marketing, Kindle, and printables that he has released this year, specifically: ➤ Brain Games Empire ➤ Public Domain Cookbooks ➤... [...]

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. It helps businesses reach their sales targets. Digital Marketing Institute has published a new podcast episode ‘Successful Social Selling’ sharing some useful insights on it. The DMI team says, “Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie... [...]