With 85% of consumers saying they are likely to buy after attending a brand experience, it’s no wonder that brands are increasingly leveraging experiences in 2023. Adweek is hosting a webinar ‘Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI’ on Tuesday, February 14, 2023, at 1.00 pm EST. The Adweek team says, “Learn how to create brand experiences that are measurable and memorable from Alan McGarrie, head of marketing at Diageo’s Johnnie Walker Princes Street flagship destination in Edinburgh, and Greg Klingaman, VP of strategy... [...]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance for... [...]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Fredrick has published an article answering the question ‘Will ChatGPT Take Your Job?’. He says, “There is no question ChatGPT and similar programs will change how SEO professionals work. But this is search engine optimization – change is the only constant.  And it’s already being employed by some professionals in the industry. From keyword research and strategy to content creation and reporting, ChatGPT shows great... [...]

Content Marketing Institute has published a new video ‘Five Frameworks to Create a Killer Content Strategy’ from #CMWorld 2022 featuring Ali Wert. The CMI team says, “This is a clip from Ali Wert’s session at Content Marketing World 2022 called Bye, Bye Buyer’s Journey: Five Frameworks to Create a Killer Content Strategy.” Content Marketing Institute  [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected... [...]

A private blog network (PBN) is a network of websites created solely to link to another website and improve its organic search visibility. Semrush contributor Carlos Silva has published an article explaining Private Blog Networks (PBN) myths and the risks. He says, “We recommend that you avoid using PBNs altogether as a link-building tactic. Google’s link spam guidelines state: “Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.” Private... [...]

Semrush has published a new video ‘How to Start a Business From Scratch: A Complete Checklist’ showing five pro-level steps to take when launching a new business. This video covers: Validate your idea Get super clear on who your customer is Get down to the business of starting a business Branding for your business Creating a website Choosing the perfect domain name. Semrush  [...]

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets 31 Influencer Marketing... [...]

ContentReel solves a problem every modern online marketer has: Creating good quality videos, with meaningful content. Video is everywhere, and marketers who don’t use it are going to miss out on growing their business as much as expected or hoped. In 2023, to get attention and to be a major force in your category, you need to create and publish multiple videos with good content frequently. Without this, your business simply will not have the visibility your competitors do because they are using video. What you need is the ability to quickly and easily create multiple professional and beautiful-looking... [...]

Marketing personalization, also known as personalized marketing or one-to-one marketing, is the practice of using data to deliver brand messages targeted to an individual prospect. MarketingProfs is hosting a webinar ‘Personalization: The Key to Delivering ROI in 2023’ on Thursday, January 19, 2023, at 2.00 pm ET. The MarketingProfs team says, “Karen Steele, chief marketing advisor at Sendoso, will explain how to captivate your buyers with a relevant, personalized, and memorable experience so you can drive meaningful results and ROI in 2023. You’ll discover: Why your current... [...]