Search Engine Land contributor Anthony Tedesco has published an article featuring three PPC marketing trends to keep a pulse on in 2023. He says, “As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no... [...]

Content marketing continues to change for good. With a variety of formats and creativity mix, content marketing has been enabling organizations to grow. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring four key content marketing trends for 2023. O’Brien says, “In 2023, content marketing is evolving (in new and wonderful ways that build on the content and SEO trends in 2022). It’s not just about looking at the formats you should use to engage your audience (long and short-form) or the emergence of TikTok as an effective marketing platform,... [...]

Neil Napier just launched PowrSuite 2.0. It’s the new generation of this all-round marketing tool and has been highly anticipated. It just went live with a super early-bird discount. Click here to be one of the first to check it out: PowrSuite 2.0. What exactly is PowrSuite 2.0? PowrSuite 2.0 helps you: ➤ Find Leads ➤ Write A.I. Driven Copy ➤ Build Websites ➤ Create Logos and Social Media Designs ➤ And a lot more. No longer do you have to assemble a collection of unrelated tools to do your work. With PowrSuite 2.0, you have an integrated platform so that all the features work together. PowrSuite... [...]

Digital Marketing Depot has published a new e-book ‘Salary Guides for Digital Marketers 2023’ on digital marketing job market. The DMI team says, “We’ve partnered with global digital media and marketing recruiter Aspire to bring you a comprehensive guide to salaries in 4 key regions: the UK, the US, MENA, and APAC (Singapore). We are also happy to bring you an overview of the marketing salary landscape in Ireland, in collaboration with the Alternatives agency (part of Brightwater Group). Updated with advice, insights and salary grades, you’ll be even better armed for... [...]

A well-designed contact us page is quite necessary for your website. Search Engine Journal contributor Anna Crowe has published an article featuring 39 amazing contact pages examples from e-commerce, SaaS, agencies, and other brands. She says, “An awesome Contact Us page finds just the right balance between making it easy to reach the company and sharing resources users can use to answer their questions right away. Keep reading to discover 39 examples of Contact Us pages that go beyond the basics and will, hopefully, inspire you to take your site to the next level. 39 Awesome Contact Us Page... [...]

The new tool Leadono just released. It is the only marketing tool with the world’s first LDO technology. Because of the proprietary LDO technology, the creators say, you can speed up building your mailing list with touch or click email capture and with viral incentivized referral traffic. This tool is solving the big problem with building a list these days: people really hate the effort required to fill out forms on their smartphones. Since more and more people use their smartphones online, this problem is constantly growing. Even though it is easier for people to type the name and the email... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]

An e-commerce platform is the content management system used to build and manage an online store. Search Engine Journal contributor Roger Montti has published an in-depth article on creating a WordPress e-commerce website. He says, “Continue reading to learn how to create a WordPress e-commerce website and establish a successful online sales presence. There are generally two kinds of e-commerce platforms: Proprietary SaaS (Software as a Service) E-commerce Platforms. Open-source E-commerce Platforms (WordPress). A proprietary SaaS platform handles all of the technology, hosting, and to... [...]

SellingLive is an eCommerce personalization platform that lets people easily buy and sell on Facebook Live based on a person’s comment. It also helps you manage all aspects of any eCommerce operation and improve your sales by converting social media comments into sales. Beyond that, SellingLive enhances the invoicing process by automatically placing items in the shopping cart and sending invoices to your customers after their comment leads to a purchase. You can use it to implement social selling on both Facebook and Messenger. If you are stuck with poor results from your Facebook Live sessions,... [...]

Quality content can help you achieve your business goals. A well-thought content creation strategy can play an important role in content marketing success. Search Engine Land contributor Adam Tanguay has published an article featuring some useful tips to build a ‘helpful’ content strategy for 2023. He says, “The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links. Producing good content will rely on a rich understanding of your audience, good fundamental content structures, and solid... [...]