Relationship marketing is a form of marketing developed from direct response marketing campaigns. It focuses on customer retention and satisfaction rather than sales transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing: The human approach to personalization’. The DMI team says, “Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. In this report,... [...]

Google Search Central has published the latest video episode of ‘Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!’ featuring John Mueller and Lizzi Sassman. In this December episode of Google Search News, John Mueller and Lizzi Sassman go over recent updates and announcements in Google Search. They cover: Search Essentials Site names Ranking systems SEO community news.  [...]

SEO is affected by several elements including the website design, quality content, right keywords etc. The newest tool that may influence the SEO process is Chat GPT. Income School has published a new video ‘Chat GPT – SEO and Blogging Will Never Be The Same’ highlighting the impact of Chat GPT on SEO and blogging. Nathan says, “You can’t watch YouTube for 3 minutes these days without hearing something about AI or Chat GPT. That’s because AI is finally getting to the point that we could actually believe that it’s a human! That’s a big deal. So today... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘6 Tips to Boost Your Entity SEO’ featuring Sara Taher. The Rank Ranger team says, “What exactly is entity SEO and how do you use it to boost your SEO? That’s what we’re going to be talking about today with someone who’s an author for both Search Engine Land and Search Engine Journal. She’s worked both agency side and in-house and has been doing SEO for the past eight years. She is currently the SEO manager at Assembly Global. A warm welcome to the In Search SEO podcast, Sara Taher. In... [...]

Mobile SEO refers to the search engine optimization of websites done in a way that they are flawlessly seen on mobile devices, such as smartphones and tablets. Search Engine Journal contributor Brian Gareth has published an article featuring an 8-step process to optimize your websites for mobile. He says, “Today, almost everybody has a smartphone, and they use it to search online. You can’t focus on the desktop users alone and hope to wing it. Make your site mobile-friendly if you want to ensure fewer people leave. 1. Give Your Site A Responsive Layout & Mobile-Friendly Design Your... [...]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

This is a reminder for the MarketingProfs webinar to be held on January 26, 2023.  MarketingProfs is hosting a webinar ‘Supercharge Your Strategy With Content Syndication’ on Thursday, January 26, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once. You’ll learn: The many ways content syndication works to support various marketing objectives Best-practices for executing... [...]

Chris Jenkins and his team have just released VidAmaze software, designed to make your videos more compelling. Whether you’re using video to send pitches, proposals, cold emails, JV requests, VSLs, or anything else, chances are your video is getting ignored by at least 95% of the people who receive your link. What if there were a way to change that so that people eagerly wanted to watch your video, even if you’re not a great copywriter and even if you have a lot of competition? It’s possible, thanks to VidAmaze, a brand new tech tool that creates something Jenkins calls “Trigger Reels…”... [...]

SEO continues to evolve with the ongoing search engine algorithm changes. By keeping pace with the algorithms, you can continue to receive quality website traffic. Watch Income School’s latest video ‘SEO is Changing – How to Win in 2023’ to achieve better SEO performance in 2023. Nathan says, “I get asked a lot about how I’m reacting to the latest Google updates. The truth is I have one method that I follow every single time there is an update. I’m excited to share it with you so that you know exactly how to handle it the next time your site is hit.”  [...]

This is a reminder for the Content Marketing Institute webinar to be held on January 26, 2023.  Content Marketing Institute is hosting a webinar ‘Mind Mapping Content in 5 Easy Steps’ on Thursday, January 26, 2023, at 1.00 pm PST. The CMI team says, “You spend hours and hours creating content to fuel your content marketing programs. You produce blog posts, videos, white papers and more. You set a plan to promote each piece of content, including posting it to your social channels, publishing it on your website and highlighting it in your newsletters. But, then what? Do you really... [...]