MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.” In Episode 529... [...]

Content Marketing Institute has published a new video from #CMWorld 2022 titled ‘Data: The 4-Letter Word You Need to Embrace’ featuring Inbar Yagur.  The CMI team says, “This is a clip from Inbar Yagur’s session at Content Marketing World 2022 called Data: The 4-Letter Word You Need to Embrace.” Content Marketing Institute  [...]

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers… personalization becomes a thing of the past and they get the same site experience as everyone else. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running…... [...]

ShopBuildr ls a 5-in-1 affiliate marketing tool for building your Amazon affiliate sites. This is a new WordPress plugin that allows you to build complete Ecom affiliate websites in just minutes. It automatically: ✓ finds you products to promote, ✓ creates the posts for you, ✓ inserts content for you, and even ✓ adds your affiliate link for you. This is true marketing automation. Watch the demo video here:ShopBuildr Demo This brand-new WordPress plugin will create a complete affiliate website in just minutes. For each product on your site, this plugin will automatically: ➤ Add the product... [...]

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. How does this happen? Typically, social media... [...]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023.  MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your positioning that’s missing the mark. In this free webinar, you’ll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend... [...]

MOZ has published the latest episode of Whiteboard Friday ‘What Is a Core Update?’ featuring Tom Capper. The MOZ team says, “Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.” MOZ  [...]

This is a reminder for the Search Engine Journal webinar to be held on January 25, 2023.  Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search results. What You’ll Learn: How... [...]

Semrush has published a new Small Business Big Results video ‘Why B2B NEEDS Social Media + Tips for Growth’. The Semrush team says, “Are you a small business owner in a B2B industry looking to expand your reach on social media? This episode of Small Business Big Results provides insight into which social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, to discuss a B2B approach to social media, why it’s important, and how to make a splash in a saturated market. Over the course of... [...]

HubSpot has published the latest episode of the Online Marketing Made Easy podcast ‘2 Million Followers in 2 Years: The Power of Video to Explode your Brand’ featuring Shadè Zahrai. Amy Porterfield says, “In this episode, Shadè shares the steps she took to get there, including: Tangible, actionable strategies to grow your business through video How you can use the “5 C’s” to leverage social media and video Tips for making your videos pop and gain traction 3 mind pits you should be aware of and tangible ways to overcome them.” 2 Million Followers in 2 Years:... [...]