Webinars help us get more followers. You can use webinars as a content marketing strategy in the digital world. In his latest video, Neil Patel has shared useful webinar tips. He says, “67% of marketers say that they were increasing their investment in webinars. So, how can you capitalize on all of this webinar enthusiasm? Check out my favorite tip for hosting a webinar.” Neil Patel’s Blog [...]
LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding With LinkedIn Company Pages’ featuring Michelle J. Raymond. The SME team says, “Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy... [...]
The MarTech Conference will be held online on March 28-29, 2023. The MarTech team says, “Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and... [...]
When it comes to social media marketing, you need to observe the follower’s behavior. For the best result, you need to publish the content when they are likely to engage. Social Media Today has shared useful tips for TikTok publishing schedule. Andrew Hutchinson says, “Here are some key tips to help you maximize your TikTok marketing approach in 2023. Content approach The key to successful TikTok marketing is creating content that aligns with organic posts in user feeds. TikTok users are on the platform for entertainment, and they don’t have to sit through ads like they would on traditional... [...]
Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance. The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting every email up for success Building customer trust Creating results-driven email that converts customers Delivering relevant content Making every email contextual in the wider customer journey.” Engage customers with email moments —... [...]
Digital Marketing Institute contributor Alison Battisby has published the 2023 Social Media Calendar. She says, “Get organised with your social media strategy for 2023 and plan around some key online dates! Check out our ever-popular calendar for key dates your customers will be noticing this year – from Mardi Gras to World Sleep Day to the Women’s World Cup Soccer and Black Friday. If you plan ahead and schedule campaigns around notable dates, you can really boost your brand’s visibility online. Download and print it to plan your year.” 2023 Social Media Calendar Digital... [...]
Ahrefs has published a new video ‘Product-led Content: How we Do Content Marketing at Ahrefs’ featuring Sam Oh. In this video, you’ll learn what product-led content marketing is and how we use it in our marketing at Ahrefs. Ahrefs [...]
MOZ has published an article ‘After Google: Should SEOs Jump Ship?’ written by Tom Capper explaining his view on changing SEO landscape. He says, ” To ask what might take Google’s role, we must first ask what role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often predicted is that we’re not always talking about the same specific things. What exactly is it that search engines as a genre, and then Google, have dominated? Perhaps we might mean: The place you’d start to find a web page on a site you’ve... [...]
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Entity-based SEO describes a search engine’s attempt to generate the most accurate search engine results by connecting user intent, context, and the relationship between words. Rank Ranger has published the latest episode of In Search SEO podcast ‘Six Tips to Boost Your Entity SEO’ featuring Sara Taher. In this episode, Sara shares six tips to boost your entity SEO, including: Create a topical map Decide on the page/topic Entity research Integrate entities Add internal links Add schema. https://www.rankranger.com/blog/six-steps-to-boost-entity-seo Rank Ranger [...]