Instagram shadowban refers to the platform limiting your content reach by restricting visibility. The primary indicator of a shadowban is your hashtagged content not appearing on Explore pages to anyone but your followers. HubSpot has published a new video ‘Instagram Shadowban 2023: What It Is (And How to FIX IT)’ explaining Instagram Shadowban 2023. HubSpot team says, “Marketers/entrepreneurs who have heard about an “IG shadowban” but aren’t entirely clear on what it is, how to prevent it, how to find out if they have been banned, and most importantly how to “lift”... [...]

The Power Online Reviews WordPress Plugin lets you ethically and legally generate and publish genuine positive reviews for your own business or for any customer’s business. You can set it up in under 5 minutes and start accepting reviews immediately. Of course, when you or a client opens a review option for a site, you will probably have some people leave good reviews and some, who were dissatisfied, leave reviews that are not so good. You would like to handle the good and bad reviews differently. Power Online Reviews lets you do that easily. ➤ Good reviews are worth spreading around so... [...]

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. The Google Ads team has published a new guide ‘Test and scale the incremental impact of Performance Max campaigns with Experiments’. The Google team says, “Here are three best practices to keep in mind when using experiments and to learn how you can get started with experiments today. 1. Set a clear hypothesis Do: Form a hypothesis that is directly tied to your business goal and provides a clear purpose for why you’re running... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey. Key Takeaways: Defining the market landscape. Creating the journey derived from data science. Calculating the content gap. Creating a content plan based on... [...]

Search Engine Journal has published ‘A Guide To Essential Tools For SEO Agencies’ featuring a range of  a range of tool comparisons and tips to achieve SEO success. The SEJ team says, “From research, to reporting, to project management, the right tools can make all the difference for your agency. What’s Inside:  Sortable features chart which you can filter and pivot to find the tool that fits your needs. Includes pricing, too. Overview of useful SEO tools for agencies, large and small. Tools for analyzing client websites. Link building tools. Research tools. Reporting tools. DIY... [...]

AutoVoiceProfits lets you sell voiceovers generated by its breakthrough Artificial Intelligence. Use them yourself or sell them on any of the popular gig sites. Because these voiceovers are made by the artificial intelligence in the software, you don’t need to speak a single word, nor do you need any fancy audio equipment. ​You can use the voiceovers for any marketing purpose, of course, such as in your own sales letters and training videos, but the inventor suggests that offering this as a service is a good way to take advantage of this audio creation capability because it is so simple: The... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Content Marketing Institute contributor Aleh Barysevich has published an article featuring six influencer marketing metrics to watch and five tools to help. He says, “Tracking influencer key performance indicators (KPIs) requires structuring a program that uses metrics to identify influencers. It incorporates the most valuable success metrics and uses tools to help... [...]

Content Marketing Institute has published a new video ‘A Sales Strategy for YouTube That Doesn’t Kill your Channel’ featuring Tim Schmoyer from #CMWorld 2022. This is a clip from Tim Schmoyer’s session at Content Marketing World 2022 called: Creating A Sales Strategy for YouTube That Doesn’t Kill your Channel Tim Schmoyer is the Founder of Video Creators & Chief Creator Coach at vidIQ. Content Marketing Institute  [...]

Hootsuite has published an expert video called ‘Hootsuite’s TikTok Content Strategy’ featuring Eileen Kwok. The Hootsuite team says, “Join us as we sit down and chat with Hootsuite’s Social Marketing Coordinator as she discusses everything TikTok.” Hootsuite  [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them in Marketing Smarts Episode 534. It’s the oldest kind of marketing on the planet, he says, because communities give back to the customer instead of asking something of them: “It’s the only kind... [...]