A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Ashley Segura (Ward) has published an article featuring four steps to conduct a content audit. She says, “From geocentrism to who discovered the Americas, things that were once considered irrefutable facts become incorrect all the time. And if anything, the internet age... [...]

This is a reminder for the MarTech webinar to be held on February 28, 2023. MarTech is hosting a webinar ‘Balance Privacy and Personalization with these First-Party Data Strategies’ on Tuesday, February 28, 2023. The MarTech team says, “Join us for this live webinar, where we will explore how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Our Consent and Preference Management expert will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring... [...]

The post-cookie world presents new challenges for marketers that need to drive acquisition and boost engagement. Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia.... [...]

MOZ has published the latest video episode of Whiteboard Friday titled ‘Helping Google Navigate Your Site More Efficiently’ featuring Shawn Huber. The MOZ team says, “This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.” MOZ  [...]

Neil Patel has published a new video ‘What I Wish I Knew When I Started My Blog’ sharing some secrets of achieving blogging success. He says, “If I could go back in time, I would tell myself everything in this video. Hindsight is 20/20; watch now and avoid the mistakes that I made. ” Neil Patel’s Blog  [...]

It is important for marketers to measure the impact of their marketing and advertising efforts. Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to sales, conversions, or other goals. Digital Marketing Depot has published a new white paper ‘101 Guide to Marketing Attribution’. The DMD team says, “Download this whitepaper to deep-dive into: Why marketing attribution is important The types of marketing attribution Challenges of building an attribution model Recommended approach to each challenge How... [...]

Neil Patel has published a new video ‘How to Optimize TikTok for SEO’ sharing some useful tips to optimize TikTok for SEO. He says, “TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok and SEO belonged in the same sentence? Think again.” Neil Patel’s Blog  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Launch Strategy: The Amy Porterfield Method’ featuring Amy Porterfield. The SME team says, “Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? Discover a four-phase launch strategy that drives enormous sales.” Social Media Examiner  [...]

AI Smart News, which has just been released, is a cutting edge system that helps you create and operate (or sell) stunning news websites with just 1-click. AI Smart News has been developed to take advantage of the latest ChatGPT3 technology. Using this AI, it automatically updates your site with the freshest scoops on politics, entertainment, sports and more from top-notch sources like CNN, BBC, Fox News, and more. News is one of the biggest and most profitable niches on the web, but normally it takes a lot of work to build a news site (we know from experience; we’ve been nearly 18 years... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The thing that I am most concerned about with all of the AI models….is that these models are trained on the corpus of human content,” Christopher says. “That’s how they do the things that they do. That also means that they have... [...]