An integrated search strategy covers data, process, and people integration for achieving better search engine marketing performance. Search Engine Journal contributor Gerald Murphy has published an article on building an integrated search strategy. He says, “Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform. Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies). It is not possible to duplicate what you are doing... [...]

This is a reminder for the Content Marketing Institute webinar to be held on February 22, 2023.  Content Marketing Institute is hosting a webinar ‘Driving the Customer Experiences of the Future with Creative Content’ on Wednesday, February 22, 2023, at 1.00 pm EST. The CMI team says, “Join us to learn how these processes and tools can aid in creating, planning, organizing, and sharing content assets to achieve a memorable brand experience and seamless internal collaboration. This is a must-attend event for marketers looking to maximize efficiency and drive business growth. Our... [...]

WordStream has published a new guide ‘Google Ads Benchmarks for Every Industry’ featuring major Google ads benchmarks. The WordStream says, “With the economy in flux and Google Ads constantly changing, it’s more important than ever to get a true read on your PPC performance. Use our latest Google Ads Industry Benchmarks report to see how you compare to competitors and improve your numbers. You’ll learn: Average cost per click Average cost per lead Average conversion rate Average click-through rate For search ads in over 20 different industries Plus, year-over-year trends... [...]

This is a reminder for the Search Engine Journal webinar to be held on February 22, 2023.  Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & PPC For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align... [...]

Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ sharing useful advice on creating content that ranks high in Google Search. Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.” Ahrefs  [...]

It is important to know which social media platforms perform well so that you can focus more on the productive ones that bring better results. HubSpot contributor Caroline Forsey has published an article highlighting the social media channels that see the most ROI. She says, “Let’s dive into each of these platforms to uncover why the top 3 social media sites perform better than others when it comes to ROI — and how you can leverage them. 1. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Let’s explore why. Instagram offers... [...]

With the right video editing tools, you can create attention-grabbing content that helps you improve your business. Search Engine Journal contributor Andrea Atzori has published an article featuring 13 best video editing software tools for beginners. He says, “Video editing has a steep learning curve. Many of the best feature-complete tools have complex user interfaces (UIs) and require advanced knowledge to use them effectively. They can also be hefty investments. In evaluating beginner tools, I focused on two core areas: user-friendliness and price. Some of the tools on the list are a bit... [...]

Stori is a no-code tool that helps designers, affiliate marketers, eCommerce owners, brands, local businesses, and just about anyone else create, design, monetize and distribute engaging web stories without any coding or technical skills. It is the world’s first web story tool that combines the power of AMP (accelerated mobile pages) and Mobile commerce. This means that marketers, eCommerce vendors, and business owners can now sell and collect payments directly on their web stories through Paypal and Stripe. Google now features web stories in its search results, making this a great way for both... [...]

Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How to get the most from semantic markup. What you need to know about semantic HTML and Google... [...]

MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh. The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.” MOZ  [...]