Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. MarTech is hosting a webinar ‘3 Ways to Strengthen Customer Relationships and Drive Revenue’ on Tuesday, February 21, 2023. The MarTech team says, “In this session, Austin Sandmeyer, Customer Lifecycle Marketing Manager at Sendoso, will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. You’ll learn: Why customer relationships matter now more than... [...]

60 Minute Reseller shows you how to take a great reseller or PLR product, edit the content, change the graphics, structure your entire site including all the pages you need to use and create a sales funnel in under 60 minutes. But you need to hurry. This sale is ending in under 24 hours. Time is running out, but you can still get the training from John Thornhill and Dave Nicholson on how to make your sales page and other sales collateral unique and eye-catching so that your site visitors or social media followers choose your version of the product to solve their problem. But the massive discount... [...]

This is a reminder for the MarTech webinar to be held on February 21, 2023.  MarTech is hosting a webinar ‘ Keep Customers Engaged All Year Long’ on Tuesday, February 21, 2023. The MarTech team says, “Join our interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift on Tuesday, Feb. 21st and discover proven ways to keep customers engaged and purchasing more. You’ll learn how to: Build rich customer profiles that you can use to engage customers with highly personalized campaigns Keep... [...]

Bookkeeper entering data You may want to know how to hire a bookkeeper but are intimidated by the process. The mere act of hiring a bookkeeper for your business may seem like an insurmountable task, given all the responsibilities that come with it. If you’re just getting started, though; or if you plan on scaling up quickly; or if you simply require more specialized support – then this is something you must consider immediately. But, let’s be real. What’s probably even more daunting than the hiring process is the fact that you probably don’t have the time or resources... [...]

Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all. MarTech is hosting a webinar ‘Build a Winning Marketing Attribution Framework’ on Thursday, March 9, 2023. The MarTech team says, “Join Nani Shaffer, CMO at Channel99 and Ashley Long, Director, GTM Operations and Forecasting at Demandbase, as they discuss: What is marketing attribution, and why it’s important The top 3 challenges... [...]

HubSpot has published a new guide ‘The Types of Content on Social Media’ highlighting different types of social media content. Flori Needle says, “Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest... [...]

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I came across an interesting blog, called Ben’s Bites, by Ben Tossell. Every day he posts short comments on news in the AI world. It’s free. It’s fun. It’s a quick read. I subscribed. Check it out. You might like it, too: Ben’s Bites, blog by Ben Tossell This post contains, among other topics, an interesting list of AI-based tools available to the public. Some are free to use; some have a cost for use; some have a free trial. This post isn’t unique. Several other times he has mentioned public AI-based apps. Many are of interest to marketers: Ben’s Bites’... [...]

Advertising on TikTok can help you reach a wider social media audience and promote your business. Watch Social Media Examiner’s latest episode of the Social Media Marketing podcast ‘TikTok Ad Creative That Delivers Results’ to improve your TikTok ads. Social Media Examiner  [...]

Watch Google Search Central’s latest video ‘SEO troubleshooting with Browser Devtools’. The Google team says, “Explore behind the scenes of your browser, a powerful tool, to debug various technical SEO issues you’re facing. Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance tools available and other tools available for your debugging needs from inspecting the network, DOM, or requests/responses.”  [...]