Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. iPullRank has published a new report titled ‘The State of Generative AI’. The iPullRank team says, “In this report, we provide the data and analysis you need to stay informed on the forthcoming transformation in SEO and content. 20+ pages of AI generation survey data and analysis Insights from industry experts on strategy, implementation, and governance. The history of Natural Language Generation for Content and SEO The... [...]

Event link building is all about getting links to your website by participating in local, national, or global events. These links can be obtained in two ways, either by hosting an event or sponsoring one. Ahrefs has published ‘Event Link Building: A Beginner’s Guide’. Jenny Abouobaia says, “Building event links is a powerful strategy for improving search engine rankings, diversifying your backlink profile, and promoting brand awareness. Event link building allows you to build super high-quality links from not only the biggest names in your industry but also editorial links from... [...]

This is a reminder for the MarTech webinar to be held on June 1, 2023.  MarTech is hosting a webinar ‘How to Leverage First-Party Data for a Winning CRM Strategy’ on Thursday, June 1, 2023. The MarTech team says, “Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with... [...]

If you’re like us, you run your business with minimal staff. AIStaffs makes is possible to “hire” 33 or more trained robots, powered by AI, to do the work you can’t or don’t want to do. They’re robots. Think about it. These robots live on a computer in the cloud. They don’t: ❌ Take up any office space ❌ Take coffee breaks ❌ Demand overtime pay You invest once to “hire” them, and they work for you with no ongoing expense (You can optionally get additional capabilities that require an annual fee.) In AIStaffs, you get at least 33 (and up... [...]

This is a reminder for the MarketingProfs webinar to be held on June 1, 2023.  MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT. (What’s a content supply chain, you ask? Don’t worry, we’ll answer that too!) You’ll learn: Why asset creation merely solves part of the problem The 6-step process to building... [...]

A content audit is a comprehensive review of all the content on your website. The content audit evaluates text, images, videos, and other multimedia elements. Portent contributor Nicole Rader has published an article featuring six steps on how to conduct a website content audit. She says, “For your content inventory, where you’ll put all of this audit information, I recommend using a spreadsheet to easily organize all of your notes and data for each page. Here’s an example of a blank content audit inventory spreadsheet template to help you get started. 1. Establish Business Goals While... [...]

Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy. The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless stuff. In this ebook we explain how to: Identify success metrics Understand your audience Clarify your competitive landscape Define your company voice Produce and evaluate ideas.” Dive into Content Strategy Portent  [...]

AI Auto Affiliate solves problems that often overwhelm beginning affiliate marketers. First, you need to choose a product to promote. Is that easy? Not necessarily. You’ll need to study the market, and find the most profitable offers on affiliate platforms such as (in the niche we target) ClickBank, WarriorPlus, and JVZoo. (There are several other platforms that address other niches.) You’ll need to create banners and email swipes You’ll need to write some compelling copy to sell your offers, and drive people to your buy links… And then, when all this is done, you still need to build your... [...]

Econsultancy has published a new report ‘Winning the Race for Digital Skills’. The Econsultancy team says, “In a world of perpetual change, how do businesses stay ahead?  The answer lies in learning. As the shift towards online purchasing accelerated during the pandemic, companies underwent a decade’s worth of digital transformation in just six months. Now, with an increased demand for digital skills, organisations must aggressively pursue learning to stay current and lead their markets. However, our research has revealed only 27% of businesses believe they currently possess... [...]

This is a reminder for the SEJ webinar to be held on June 1, 2023.  Search Engine Journal is hosting a webinar ‘SEO, Marketing & AI: Your Questions Answered By Our Experts’ on Thursday, June 1, 2023, at 2.00 pm ET. The SEJ team says, “In our upcoming webinar, you can find out how others are adapting to these recent changes and making the most of AI. Get the latest on: How AI is impacting search right now & predictions on the future. How SEO pros and marketers are adapting to the latest AI & Google changes. Answers to your questions on how to use generative AI and... [...]