MarketingProfs has published the ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of the MarketingProfs community’s B2B marketers. The MarketingProfs team says, “Download the latest State of B2B Marketing Training report for MarketingProfs’ fresh new research into: Why marketers seek training in the first place (personally and professionally) What specific types of training is—and isn’t—working to meet marketers’ goals How marketers as individuals can increase the effectiveness and impact of marketing training they participate... [...]

Search Engine Journal has published a new e-book ‘SEO Trends 2023’ featuring useful tips to strengthen your SEO strategy. The SEJ team says, “You’ll learn how to recalibrate your SEO strategy for maximum results by identifying the key trends that will affect the search landscape next year. Some of the SEO trends covered in this ebook are: Search features and rich results. AI content tools. On-page factors. And more.” SEO Trends 2023 Search Engine Journal  [...]

Ahrefs has released a new video ‘Complete Affiliate Marketing Course for Beginners’ with a 16-module course on affiliate marketing. The Ahrefs team says, “Our free affiliate marketing course for beginners will guide you through the entire process of creating a successful revenue-generating affiliate site.” Ahrefs  [...]

Power VPN is a next generation VPN platform for a low 1-time price. Virtual Private Networks (“VPNs”) provide a good solution. Sadly, most VPNs available to the public come with a high recurring price tag. That’s the way it has always been, but this week, that has changed. Power VPN is the fastest (and most powerful) VPN that encrypts your online traffic and hides your real IP address to: ✓ Keep your browsing safe, ✓ Ensure 100% online privacy ✓ Provide unbeatable security from hackers, trojans, etc. ✓ For a low one-time price. Here are some of its major benefits for marketers... [...]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy. The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy.” Semrush  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using Scarcity in Marketing: A Roadmap to Higher Conversions’ featuring Dr. Mindy Weinstein. The SME team says, “Want to drive more sales? Wondering how to convince people to act on your offer immediately? Discover how to use scarcity to improve your marketing conversions.” Social Media Examiner  [...]

This is a reminder for the SEJ webinar to be held on May 31, 2023.  Search Engine Journal is hosting a webinar ‘Why US Brands Lose $2.4B A Year From Local Invisibility’ on Wednesday, May 31, 2023, at 2.00 pm ET. The SEJ team says, “Key insights you’ll gain from the LVI: Factors that drive success in search, reputation, and social media marketing for multi-location brands, with a focus on metrics that correlate to revenue growth. Industry benchmarks for approximately 40 industries covering the full breadth of local B2C commerce. The high cost of low visibility, which equates... [...]

Neil Patel has published a new video ‘Unlocking Success: Omnichannel Strategies for 2023’ sharing omnichannel strategies for 2023. He says, “Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience.” Neil Patel’s Blog  [...]

This is a reminder for the SEJ webinar to be held on May 31, 2023.  Search Engine Journal is hosting a webinar ‘Maximize Your Local Visibility: Mastering Google, Social & Reputation’ on Wednesday, May 31, 2023, at 2.00 pm ET. The SEJ team says, “Presenting their first-party research on localized visibility are Monica Ho, CMO at SOCi, and Damian Rollinson, Director of Market Insights, to share the results of the Local Visibility Index (LVI) report. They’ll uncover benchmarks by industry and show just how costly it is to fall short of the high standards required for localized... [...]

HubSpot has published a new video ‘Customer Satisfaction: Metrics That Matter + How to Improve Them’ sharing useful tips on achieving customer satisfaction. The HubSpot team says, “It can be hard to get a real sense of how your customers feel about your business. In this video, we take a deeper look at the key questions you can ask (and how you should ask them) to figure out the ways you can improve customer relations.” HubSpot  [...]