Organic traffic is the traffic that comes to your website from unpaid (or “organic”) search results. This means that visitors found your website by searching for keywords or phrases related to your content on a search engine like Google or Bing. Search Engine Journal contributor Julia Taylor has published an article featuring five SEO techniques to grow organic traffic. She says, “Let’s dive deeper into some basic techniques you can use today to get started with your SEO strategy! 1. Focus On The “People Also Ask” Section Google’s “People Also Ask” section is a goldmine for... [...]

Content Marketing Institute is hosting a webinar ‘Enhancing Content Writing with AI: Opportunities and Challenges’ on Thursday, July 13, 2023, at 1.00 pm EDT. The CMI team says, “ChatGPT kicked off the race to implement AI across all industries and processes—including SEO and content creation. Are you looking to boost efficiency and increase rankings on SERPs through AI-generated content? Join Connor Carreras, Conductor’s Sr. Director of Digital Customer Success, to learn more about the benefits of using AI in content creation, best practices for integrating AI into your SEO... [...]

Google Analytics 4 (GA4) is the next generation of Google Analytics. It’s a more powerful and flexible analytics platform that’s designed to help you understand your customers better and make more informed decisions about your business. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Join this webinar to make... [...]

TubeRushr launch is closing tonight. It can create YouTube Shorts for you. YouTube Shorts are popular with millions of viewers daily (including your editor. We sometimes get sidetracked when we should be editing this newsletter.) But the news of how popular Shorts are doesn’t seem to have penetrated the online marketing community. Hardly any marketers (especially, small marketers) are using them. This gives you the chance to be an early adopter, with the associated benefits. To help you get into the habit of producing Shorts regularly, Yogesh Agarwal created TubeRushr. ==> To find out how... [...]

With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the start of what businesses can do with GPT. Join us to hear how GPT can arm marketers with the tools to take action on real-time insights and deliver personalization... [...]

AI-generated content is a type of content that is created by artificial intelligence. This type of content is used for a variety of marketing purposes in marketing. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist... [...]

Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website. Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’ explaining tangential SEO. Andy Chadwick says, “Creating tangential content can have numerous benefits, particularly when it comes to reaching a wider audience, building brand authority, and improving SEO performance. As a food lover, I wanted... [...]

Search Engine Journal contributor Kristi Hines has published an article featuring 60 ChatGPT plugins for content marketing available in the Burgeoning plugin store. She says, “This article features over 60 ChatGPT plugins for content marketing, including tools for AI-assisted content research, optimization, and promotion. As with all generative AI content, review the content you receive from ChatGPT and third-party plugins for accuracy. Also, note that some plugins may require creating accounts with a third-party service. Plugins For Content Research The following ChatGPT plugins can be... [...]

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins has published an article explaining how much PPC management costs. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or... [...]

eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand. The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and digital out-of-home. Watch this Tech-Talk Webinar, presented by Captify. Our guest shared how marketers can fine-tune their measurement strategies to get the campaign insights they crave. You’ll learn about: The challenges media companies are... [...]