Content marketing measurement is the process of collecting data around content marketing initiatives. Content Marketing Institute contributor Kim Moutsos has published an article featuring five content marketing measurement don’ts and what to do instead. She says, “Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The two-time bestselling author (Web Analytics 2.0 and Web Analytics: An Hour A Day) understands the content world. As chief strategy officer at... [...]

HubSpot has published the latest episode of My First Million podcast ‘Asking My Friend How He Went From $0 To +$100M Before Age 30’. The HubSpot team says, “Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Syed Balkhi (https://twitter.com/syedbalkhi) about moving from Pakistan with no money to building a 9-figure WordPress empire before he turned 30. Learn why he turned down a $70M offer, why he bought a gas station as a baby shower gift, the difference between recurring revenue vs. re-occurring revenue, and much more.” [uix_video... [...]

Presentation skills enable marketers to effectively convey information, ideas, and messages to their audience. HubSpot contributor Meredith Wilshere has published an article featuring 8+ presentation skills every marketer needs. She says, “Presentation skills involve artfully crafting a narrative and using various tools to captivate the audience. This keeps listeners engaged and persuades them to take the desired action. Keep reading to see some of the most effective presentation skills you can develop. 1. Clarity Say what you mean and mean what you say. When presenting, you don’t have... [...]

Neil Patel has published a new video ‘AI Innovations for Business Growth – Surprising Strategies You Haven’t Considered Yet’. He says, “In the dynamic world of business, characterized by relentless competition and the constant pursuit of innovation, the integration of Artificial Intelligence (AI) has emerged as a formidable factor, reshaping established frameworks and offering novel avenues for growth. While traditional business strategies continue to hold relevance, the spotlight has shifted to unconventional AI-driven approaches that present unexpected opportunities... [...]

HubSpot has published ‘The Ultimate Guide to SEO in 2023′ to help you increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. The HubSpot team says, “SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of the trends they’re investing... [...]

WordPress has launched a new course called ‘Membership Sites 101’. This course aims to teach you how to set it up, decide the best payment plans, and manage subscriptions for your membership sites. The WordPress team says, “In this engaging course, you’ll dive into: Setting up the Paid Content Block: Learn how to blend free content with paid content and entice new members with exclusive perks. Crafting membership plans: Discover the magic of one-time, monthly, or annual payments, along with the power of “Pay what you want.” Multiple membership levels: Unveil the secrets... [...]

Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning. Search Engine Journal contributor Dixon Jones has published an article answering the question ‘Entities In SEO: What Are They And Why Do They Matter?’ He says, “This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase, Wikidata, and entities. How entities work and how they are used for ranking. Examples of entities in Google. How to optimize for entities. Using Schema... [...]

In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance and boost productivity. Search Engine Journal is hosting a webinar ‘Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek’ on Thursday, September 21, 2023, at 11.00 am ET. The SEJ team says, “Join our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success. In this exclusive webinar, you’ll discover the benefits of this movement and gain... [...]

Arrow, which has just been released, uses ChatGPT + Bard Combined to turn articles, documents, and blogs into animated AI videos with narration. We have all heard a lot of coverage about the endless possibilities of ChatGPT. After all, it has been the wake-up call for the whole world about th power of artificial intelligence. It has changed the world in ways we’re just starting to realize. Now, there is a brand-new, revolutionary app that unleashes the power of ChatGPT and Google Bard, Arrow. In a nutshell, this cloud-based app turns any document, article, and blog post into stunning AI videos... [...]

This is a reminder for the MarketingProfs webinar to be held on August 31, 2023. MarketingProfs is hosting a webinar ‘Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production’ on Thursday, August 31, 2023, at 2.00 pm ET. The MarketingProfs team says, “In today’s world of digital advertising, complicated creative workflows negatively impact your business. Having robust processes at every stage of the creative process is critical to the success of your brand. How can your team keep up? With technology and creative automation! Discover... [...]