MarTech has published ‘B2B Marketing Automation Platforms – A Marketer’s Guide’. The MarTech team says, “Discover the benefits of marketing automation and find the perfect platform for your business. This MarTech guide highlights market trends, key players, and expert tips for implementing marketing automation software. Marketing automation platforms automate repetitive tasks, engage customers across channels (email, social media, mobile), and personalize content for a stellar customer experience. By integrating with CRMs and CDPs, they gather valuable data for insights... [...]

The holiday season is here, and AI-powered tools can help you connect with shoppers throughout their journey. Check out these best practices to capture the full value of the holidays: Google has published a checklist featuring must-do’s to multiply your holiday performance this year. The Google team says, “The holiday season is here, and this year, AI-powered tools are changing the game. AI can help you uplevel your expertise to identify and capture consumer demand from July to January. About a third of consumers in surveyed markets are spending more time making decisions (30%), considering... [...]

Repurposing content is the practice of reusing all or elements of existing content in order to expand that content’s reach. Repurposed content is typically transformed into a new format. AWeber contributor Sean Tinney has published an article featuring 10 innovative ways to repurpose your content. He says, “Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Choosing Pricing Models for Your Marketing Agency’ featuring Donna Mostrom. The SME team says, “Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? Discover how an agency evolved its pricing structure.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=dlpyC6XrRx0′] Social Media Examiner  [...]

Copyblogger has published the latest podcast episode ‘Building a Dream Business: An Interview with the Founder of Indexsy’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “In this episode, Tim welcomes his friend Jacky to the podcast. They discuss Jacky’s business, Indexsy, which is Tim’s dream business. Jacky explains that Indexsy started as an SEO agency but eventually he decided to start buying online businesses for himself. They talk about the importance of SEO and share similar stories of building their own web assets. It’s an insightful... [...]

Content marketing is a creative job. You need to showcase your creative side to achieve success in it. Content Marketing Institute contributor Stephanie Stahl has published an article answering the question ‘How Much Does a Content Marketer Make? Will AI Impact That in 2024?’. She says, “More than 1,000 people working in content shared about how much they make, how AI affects careers and compensation, and how they plan to future-proof their skills. Here’s a sneak peek at some of the key findings: 1. Content marketers make $112,000 a year on average in the United States That... [...]

AutoPreneur AI gives you a new (and easy) way to get leads – 100x more leads than most methods and faster, too. Using this new software, you can create hundreds of “lockable” Flipbooks, in a matter of minutes. And you can set up your flipbooks to send you automated affiliate commissions when a reader clicks on your affiliate link. As is true of a lot of marketing software these days, AutoPreneur AI takes advantage of the power of ChatGPT. This approach to marketing (sending out free e-books) is used by Google, Nike, Apple, and more. Three steps to building a flipbook with AutoPreneur... [...]

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them, and engage with potential leads. HubSpot contributor Lestraundra Alfred has published an article featuring 50 social selling statistics you need to know in 2023. She says, “Whether you’re wondering if social selling is a good investment or what platforms you should leverage to maximize your ROI, this post will provide actionable insights for your business. Social Selling Statistics 1. Of organizations engaged in social selling, 61% report revenue growth. 2. Sales... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Key Ways SEOs Should Be Embracing Their Content Teams’ featuring Ashley Liddell. The Rank Ranger team says, “How well are you leveraging the power of your content teams? That’s what we’re discussing today with a man who will be speaking about his learnings, observations, and skills in his mission to become an agency founder in the future at Brighton SEO in September. He’s an SEO content strategist at Reprise Digital. A warm welcome to the In Search SEO podcast, Ashley Liddell. In the... [...]

Content and creative production are key to connecting with prospects and customers. However inefficient creative production workflows can undermine your business. MarketingProfs is hosting a webinar ‘Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production’ on Thursday, August 31, 2023, at 2.00 pm ET. The MarketingProfs team says, “In today’s world of digital advertising, complicated creative workflows negatively impact your business. Having robust processes at every stage of the creative process is critical to the success of your... [...]