Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

Ahrefs contributor Si Quan Ong has published an article featuring three fast and accurate ways to check Google Rankings. He says, “Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem. To check rankings accurately, you need to use tools. How to check rankings for one keyword Use our free keyword rank checker. Enter your target keyword, add your website, and choose your... [...]

QuickFunnel, which builds web pages and can link them together into a funnel, is a ClickFunnels Alternative but for a limited time, is available at a 1-Time Price, rather than a monthly fee. But this pricing lasts only through Thursday. Whatever online business you are in, you need to build funnels for your marketing if you want to grow your business and your sales. Funnels let you increase your customer value by giving them options for more products, upgrades & services. 8-Figure Marketer, Dr. Amit Pareek has created this 100% beginner-friendly and fully cloud-based powerful SaaS, QuickFunnel... [...]

HubSpot has published a new video ‘Paid Social Ads Made Easy – Budget Tips & Tricks’. The HubSpot team says, “Discover the winning combination of paid advertising in inbound marketing and learn how to use it to supercharge growth and profitability! In this video, we’ll walk you through the process of planning, buying, and optimizing your paid media campaigns and break down the key benefits of manual/automated bidding, helping you determine your paid media budget and the strategies you can use when allocating your ad spend to achieve maximum ROI! What... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Building in Public: Leveraging Twitter for More Reach’ featuring Arvid Kahl. The SME team says, “Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? Discover how to build in public by leveraging Twitter.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=BGnsF_Zx1Zg’] Social... [...]

Neil Patel has published a new video ‘Keeping Your Customers Engaged – Creating A Mailing List’. He says, “It’s not enough to just acquire customers; you need to keep them engaged and coming back for more. One of the most powerful tools at your disposal for achieving this is the creation and management of a robust mailing list.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=vM-r6rNRh4s’] Neil Patel’s Blog  [...]

Content marketing strategy measurement can help you identify content that needs improvement and content that is performing well. Search Engine Journal contributor Robert Rose has published an article featuring four steps to designing the content marketing strategy measurement. He says, “Here is the process. Step 1: Set The Objective Ensure you create an actual and shareable objective. Well-articulated strategic objectives capture a mix of how content will deliver value to the business. They also imply or overtly talk about a time horizon— when the success will happen. Now, you may plan... [...]

This is a reminder for the Adweek webinar to be held on September 28, 2023.  Adweek is hosting a webinar ‘ AI Unlocks a New Era of Privacy-Compliant Customer Insights’ on Thursday, September 28, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how these new clean room solutions will usher in a new era of marketing innovation from leaders at Amazon Web Services (AWS) and AdPredictive. You’ll find out: How clean rooms provide critical data protection and control How AI can be used to inform privacy-safe customer insights How continuous AI learnings provide a deeper customer... [...]

Managing resources has become a foundation of success for organizations across industries. Yet, the perpetual challenge of ensuring your team is neither overburdened nor underutilized is a hurdle many leaders grapple with. Digital Marketing Depot is hosting a webinar ‘From Overworked to Optimized: Expert Tips for a Productive and Balanced Team’ on Tuesday, October 17, 2023, at 1.00 pm EDT. The DMD team says, “In this webinar, Chris O’Neal, Principal Product Marketing Manager at Adobe, unveils resource management best practices, breaking them down into easily digestible tips... [...]

The latest Unicorny podcast episode is titled ‘AI. Everything, Everywhere, All at Once’. The Unicorny team says, “This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?’ Here’s why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you’ve got those who are saying AI is the future and will make all marketers redundant.... [...]