With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. Search Engine Journal is hosting a webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on Wednesday, November 15, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if... [...]

In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation engines to increase customer loyalty and trust in your brand How real-world... [...]

Fergal Downes and associates are releasing Chronos. ✓ Set it up once and never touch it again. ✓ 100% beginner friendly: no tech skills or experience needed. ✓ Backed by Downes, a top 10% marketer ✓ Simply copy & paste what’s already proven to work. ✓ 100% automated and easy ✓ 5 Minutes to Set Up this DFY System You can operate this automated system: ➤ Without pesky monthly fees ➤ Without creating your own content or product ➤ Without needing your own website… To earn a living online, you need two things: 1. An offer to sell 2. Traffic going to see the offer. Chronos... [...]

AI algorithms are instructions that enable machines to analyze data, perform tasks, and make decisions. It’s a subset of machine learning that tells computers to learn and operate independently. HubSpot has published ‘The Complete Guide to AI Algorithms‘. Harshit Baluja says, “AI algorithms work this way — they identify the patterns, recognize the behaviors, and empower the machines to make decisions. Let’s say you tell your voice assistant like Alexa or Google Home to stream your favorite music. The AI algorithm on which it is based will first recognize and remember your... [...]

Podcasts are an effective marketing tool because they can help brands reach a niche audience. Promoting a podcast is essential to grow your audience. Neil Patel has published a new video ‘How to Make Your Podcast More Popular’ sharing useful tips to promote your podcasts. He says, “Creating and maintaining a popular podcast takes time, effort, and a commitment to continuous improvement. After seven years in the podcasting game, I’ve learned some valuable lessons that can help you boost the popularity of your own podcast. Whether you’re a seasoned podcaster... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Scale Your Marketing Agency’ featuring Jake Baadsgaard. The SME team says, “Want to grow your agency? Looking for a proven strategy for growing a multi-million-dollar agency? Learn how one agency owner grew to $25M in revenue.” Social Media Examiner  [...]

Simpler Traffic helps you deal with a problem all small business people face when marketing online. The major controllers of online traffic, Amazon, Facebook, Google, and Microsoft charge small business people a sizable chunk of case to use the traffic they can provide. … These massive platforms are charging us anywhere from $1 to $30+ Per Click. … but with Simpler Traffic we could have been getting this traffic for free this whole time. It’s not a case of spending our time in order to save our money. It only takes a few minutes per day to do. After 15+ years of using the Simpler Traffic... [...]

Content Marketing Institute has published a new video ‘Can Adobe’s Content Credentials Conquer Deepfakes?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Adobe has announced the launch of Content Credentials, a capability that displays the provenance of visual content. Developed through open-source technology, it uses a watermark-like “pin” to reveal data such as who created the image, what tools were used to produce it – including AI – and how much editing it went through. Robert Rose... [...]

Marketing data can come from various sources, such as: Social media, Customer feedback, Website analytics, and Transactional data. Digital Marketing Depot has published the ‘2023 Marketing Data Impact Report’. The DMD team says, “Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to make a business impact. Read the full report for an inside look at how your peers are managing this year’s pressures and... [...]

Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. Digital Marketing Depot is hosting a webinar ‘Become a Data Champion By Mastering Marketing Analytics Automation’ on Thursday, November 9, 2023, at 1.00 pm EDT. The DMD team says, “Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed. You’ll also: – Hear how one company... [...]