The latest The SERP’s Up SEO podcast episode is titled ‘How to train your SEO team’. The WIX SEO Hub team says, “How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful... [...]

Neil Patel has published a new video ‘X Turns To Google To Sell Ads’ sharing useful tips to measurecontent marketing ROI. He says, “In today’s digital age, advertising is a cornerstone of business success, and companies are constantly seeking innovative ways to reach their target audiences. As the digital advertising landscape evolves, businesses are turning to tech giants like Google for their advertising needs. Such a partnership can provide a wealth of benefits, from improved targeting to access to vast user data. This video delves into the strategic move made... [...]

The 22k Low-Competition Affiliate Blueprint was just released by Anthony Mancuso, an acknowledged super-affiliate, It’s training in how to set up marketing websites in micro-niches that will continue to bring in revenue for years to come without ongoing maintenance being needed. This is a good time to get started in this since the holiday season is right around the corner, when people are buying more. You need be prepared to take advantage of this surge in buying. Mancuso is a former electrician turned super affiliate who passively averages over $22,744 per month from simple 5-page affiliate... [...]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these... [...]

Neil Patel has published a new video ‘How to measure the ROI of your content efforts in 2023’ sharing useful tips to measurecontent marketing ROI. He says, “Measuring the Return on Investment (ROI) of your content efforts in 2023 is an essential task for any business or individual looking to make the most of their content marketing strategies. The digital landscape is continually evolving, and with it, the methods for evaluating the effectiveness of your content have become more sophisticated. Here are some key steps to help you navigate the process of measuring your content... [...]

MAVAS is launching today. It can be your Virtual Marketing Assistant. Where did Dr. Amit Pareek (the creator, along with his brother, Atul Pareek) get that name? It stands for “Multifunctional Automated Virtual Assistant System”. They say it is the 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐅𝐢𝐫𝐬𝐭 and 𝐌𝐨𝐬𝐭 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭. It can a𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐞ve𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐢𝐧 y𝐨𝐮𝐫 m𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠... [...]

AI content creation is the use of artificial intelligence to generate written material without human input.  HubSpot has published a new video ‘AI Content Creation: 4 Easy Tools to Speed up Your Creative Process’ highlighting four useful content creation tools. The HubSpot team says, “Are you ready to unlock the secrets of lightning-fast content creation across a multitude of channels? Whether you’re a marketing maverick or a newbie, the challenge of generating compelling content can be a rollercoaster ride. But guess what? We’ve got the solution you’ve... [...]

Viral content is content that becomes extremely popular and is shared by many people on social media. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More’ featuring Brian Kearney. Loren Baker says, “As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it’s taught him... [...]

This is a reminder for the DMD webinar to be held on October 26, 2023.  A data-driven approach is a strategy that uses data to make decisions instead of intuition. It enables companies to examine and organize their data with the goal of better serving their customers and consumers. Digital Marketing Institute is hosting a webinar ‘Elevate Your Marketing Team with a Data-Driven Approach’ on Thursday, October 26, 2023. The DMI team says, “Marketing is being moved out of middle management. It’s moving upstairs to the C-Suite – but are you and your team ready? In this... [...]

Google Search Central has published a new video ‘How does Google see my content?’ explaining how to create content for search engines. The GSC team says, “How do you know if a site is indexed on Google Search? Is there a way to verify how Google Search sees your content? Stay tuned as Martin Splitt discusses tools for optimizing your website’s SEO on Google Search!”    [...]