Attention metrics are data points that model how consumers pay attention to media placements and creative. They can range from loose proxies like viewability to exact measures like eye-tracking. Content Marketing Institute has published a new video ‘Attention Metrics Get a Glow-Up | What’s New?’. The CMI team says, “What’s new in content marketing that you need to lead from Content Marketing Institute’s Robert Rose. Attention metrics are hot again, thanks to advances in biometrics, direct feedback channels, and AI tech capabilities. These highly accessible data signals... [...]

Digital Marketing Depot is hosting a webinar ‘Secrets of a 10 Million Dollar SEO Success Story’ on Tuesday, February 13, 2023, at 1.00 pm EDT. The DMD team says, “In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session is not just for SEO specialists but anyone seeking to unlock the secrets to substantial business growth in the dynamic SEO space. In a practical guide for those aspiring to elevate their business, speakers will share real-world stories, pitfalls,... [...]

This is a reminder for the Industry Dive webinar to be held on February 1, 2024. Industry Dive is hosting a webinar ‘2024 Content Marketing Predictions’ on Thursday, February 1, 2024, at 1.00 pm ET. The ID team says, “Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions. Based on combined predictions survey data from studioID and Content Marketing Institute, year-ahead forecasts from hundreds of marketing leaders are locked in. Join our panel of experts as they help you get ahead of the most critical trends and challenges set to... [...]

Saiybot is a new AI Bot that will work tirelessly for you to take over all of the most important tasks required to run your websites. This is a first-of-its-kind WordPress plugin that will set-up, write, optimize, manage, update your sites for you (and more) by you simply “telling” it to with its “Alexa-Style” voice command engine. Its Built-in Smart Wizard will do all the most important site set-up tasks for you so you can launch your sites at record speed. Even better, its built-in ai writer will write you perfect, human-like, ready-to-publish content in a matter of minutes for any niche,... [...]

Google considers hundreds of factors when determining how to rank search engine results. Semrush has published a short report based on its study about the ranking factors. The Semrush team says, “How does Google rank content? We know that measuring the relevance of individual ranking factors and the potential impact of a single factor is difficult, if not impossible. Over the years, Google has become more transparent in sharing information and guidance with webmasters and SEOs. We don’t have access to the same data as Google, which is able to track user engagement on the SERPs. Nor do we... [...]

Product Listing Ads (PLAs) are paid advertisements that appear in search results for a target customer. They are also known as Google Shopping or Google Product Search. Semrush contributor Asif Ali has published an in-depth article explaining product listing ads. He says ,”PLAs are a straightforward way to get noticed by customers right at the moment they are searching for a product you offer. But creating and managing an effective PLA campaign can be challenging. The PLA Research tool from Semrush helps you with that, offering insights into your competitor’s Google Shopping ads.... [...]

This is a reminder for the DMD webinar to be held on February 1, 2024. Digital Marketing Depot is hosting a webinar ‘SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore’ on Thursday, February 1, 2023, at 1.00 pm EDT. The DMD team says, “Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with... [...]

Watch Brian Dean’s latest video on ‘My First Startup Failed HARD. My New One Is Worth $7.3M’. In this video, Brian explains how he went from a failed SaaS startup to one with a multi-million dollar valuation. https://www.youtube.com/watch?v=ugK6SjHmBds      [...]

This is a reminder for the Adweek webinar to be held on February 1, 2024. It’s never been more urgent for marketing and agency leaders to identify and develop effective mid-level managers. Adweek is hosting a webinar ‘Better Marketing Teams Start With Better Marketing Managers’ on Thursday, February 1, 2024, at 1.00 pm EST. The Adweek team says, “Discover how to develop and retain more effective team leaders that boost creativity, collaboration, client satisfaction and profits from executive coach and former agency leader Sharon Callahan and Kern and Partners founder Russell... [...]

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search Engine Journal contributor Corey Morris has published an article highlighting seven benefits of using PPC advertising. He says, “If you’re not advertising on search engines, you’re likely missing out by being too slow with just SEO or being... [...]