Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]

This is a reminder for the Adweek webinar to be held on April 24, 2024.  Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [...]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.” Content... [...]

This is a reminder for the SEJ webinar to be held on April 24, 2024.  In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this... [...]

To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers. Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024, at 1.00 pm EDT. The DMD team says, “Join Marigold’s Retail Trends Masterclass to develop a deep understanding of consumer behavior and embrace a willingness to explore bold marketing strategies. Marigold’s Georgia Gkolfinopoulou, Marketing Strategist, and Trent Lanning, Research & Content Lead will lead... [...]

Jen Perdew, Matt Rhodes, and John Rhodes have just released the AI List Building Challenge. It empowers you to harness the power of Artificial Intelligence (“AI”) to start and grow your subscriber list. Imagine leveraging cutting-edge AI technology to effortlessly expand your audience and increase engagement. Now, you can build an endless collection of what they call “MINI-LEAD GENERATORS”. This is a transformative approach that is reshaping the world of digital marketing and online engagement. This whole package is available for the remarkable price of just $17, this week... [...]

WordPress CMS empowers users with a versatile platform for building websites, offering customizable themes, extensive plugin support, and intuitive content management tools, making it the preferred choice for individuals and businesses alike seeking flexibility and scalability in their online presence. Its user-friendly interface and robust community support democratize web development, enabling seamless creation and maintenance of websites without extensive technical expertise, fostering creativity and innovation in the digital realm. Search Engine Journal founder Loren Baker has published an... [...]

Blending AI and marketing unlocks unprecedented insights into consumer behavior, enabling personalized campaigns, precise targeting, and dynamic content optimization, driving enhanced ROI and fostering long-term customer relationships in a data-driven landscape. It streamlines processes, empowers decision-making, and revolutionizes customer experiences, positioning businesses at the forefront of innovation and competitiveness in a rapidly evolving market. The Content Marketing Institute team has published an article explaining whether you should shout its AI and marketing plan to the world. The... [...]

AI Agents Army has just been released. It is a new SaaS tool that uses next-gen AI automation to perform hundreds of marketing tasks in seconds, tasks such as creating websites, videos, voice overs, images, social posts, ads copy, emails, website content, blogs, business plans, marketing plans, idea generation, lead generation, marketing planners, daily to-do lists, schedulers, marketing assistants & more. Use it for yourself and for your clients in seconds using just a keyword. You might think, “This isn’t needed; I have a ChatGPT account.” 4 Main Reasons Why Ai Agents... [...]

Quality content on social media is the currency of engagement, captivating audiences, fostering trust, and igniting meaningful interactions, ultimately driving brand loyalty and amplifying reach in a crowded digital space. It serves as a powerful tool for storytelling, differentiation, and building authentic connections, shaping perceptions and influencing behavior in an age where attention is a precious commodity. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content That Triggers Massive Reach on Social Media’... [...]