A major leak of internal Google Search ranking documentation has created a stir within the SEO community. This breach, revealing over 14,000 potential ranking factors, offers an unprecedented glimpse into the intricacies of Google’s closely guarded search ranking system. Digital Marketing Institute contributor Clark Boyd has published an article featuring 10 insights for digital marketers from the Google API documentation leak. He says, “This tantalizing glimpse behind the curtain this story has given us has implications for every marketer. We have rounded up the ten most important... [...]

This is a reminder for the MarketingProfs webinar to be held on June 26, 2024. Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly. MarketingProfs is hosting a webinar ‘Building Out Your Small Business Demand Gen Strategy With AI’ on Wednesday, June 26, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this FREE session from AI for Demand Gen Marketers, you’ll learn how to ready your business to use AI successfully. Join... [...]

This is a reminder for the SEJ webinar to be held on June 26, 2024. Local SEO enhances a business’s online presence within a specific geographic area, driving local traffic and increasing visibility in local search results. It is vital for attracting nearby customers and gaining a competitive edge in the local market. Search Engine Journal is hosting a webinar ‘Unlocking the Future of Search: Local SEO Best Practices’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore the latest... [...]

Holistic SEO focuses on improving the overall quality and user experience of a website rather than just targeting individual keywords. This approach ensures sustainable search engine rankings by emphasizing relevant content, site performance, and user engagement. The latest The SERP’s Up SEO podcast episode is titled ‘Holistic SEO: Fact or Fiction?’. The SERP’s Up team says, “Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake up some high-quality holistic SEO... [...]

This is a reminder for the MarketingProfs webinar to be held on June 24, 2024.  Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing... [...]

TubeRank Jeet 6 AI Tuberank Jeet 6 AI, version 6 of this venerable product released over 10 years ago, was just launched by the Jeet team, led by Cyril Gupta. The goal is to give you a high level of SEO for your YouTube videos. Check out what TubeRank Jeet 6 AI offers you: ➡️ Even before you optimize, it tells you what your video’s potential to rank for any keyword is. ➡️ Analyzes existing videos’ ranking for your niche or your keyword and find out what you need to outrank them. ➡️ Gives you insights about topics and niches using AI. Every function in TubeRank Jeet is enhanced... [...]

UTM tagging is a method used in digital marketing to track the effectiveness of online campaigns by adding specific parameters to URLs. These tags help identify the source, medium, and campaign name, providing detailed insights into traffic sources and user behavior. MOZ has published the latest episode of the Whiteboard Friday video ‘UTM Tagging for Google Business Profile’ featuring Claire Carlile Rees. In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees. MOZ  [...]

In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, June 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited to share the findings with you. Join us for our “State of Marketing... [...]

This is a reminder for the Adweek webinar to be held on June 24, 2024.  Digital Content Strategy focuses on creating and distributing valuable, relevant content to engage a target audience online. It aims to build brand awareness, drive traffic, and foster customer loyalty through blogs, videos, social media, and more. Adweek is hosting a webinar ‘Transform Your Digital Content Strategy’ on Tuesday, June 25, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the core elements necessary to deliver top-tier digital content that resonates with customers from Contentful... [...]

This is a reminder for the SEJ webinar to be held on June 24, 2024.  Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023, at 2.00 pm ET. The SEJ team says, “Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that... [...]