Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Sell Your Marketing Agency’ featuring Veronica Romney. This episode covers the following: How to Determine Whether You Should Sell Your Marketing Agency The Challenges of Preparing Your Agency for Sale How to Handle Unforeseen Issues When Selling Your Agency How Selling Your Agency Can Have an Emotional Impact on Your Team How Your Professional Life Can Change Post-Sale Perceiving the Value of Your Agency... [...]

Marketing newsletters are vital for maintaining customer engagement and building brand loyalty by providing valuable content and updates. They also serve as a direct communication channel, allowing businesses to share promotions, product launches, and company news with a targeted audience. HubSpot contributor Laura M. Browning has published an article featuring 23 free marketing newsletters. She says, “Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended... [...]

Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’. The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data... [...]

Emerging marketing opportunities include leveraging artificial intelligence for personalized customer experiences and utilizing social media platforms like TikTok and Instagram for influencer partnerships and targeted advertising. Stefanie M. Marrone published an article featuring 15 proactive marketing strategies for growth in August. She says, “Here are 15 practical strategies to help you make the most of August and position your business for future success. Whether it’s through webinars, targeted social media campaigns or reconnecting with former clients, these tips will ensure you continue... [...]

Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.”  [...]

Competitor analysis tools help businesses monitor and evaluate their competitors’ strategies, strengths, and weaknesses. These tools provide insights into market trends, keyword rankings, and content performance, allowing companies to stay competitive and refine their own strategies. Ahrefs contributors Mateusz Makosiewicz and Michal Pecánek have published an article featuring 10 best competitor analysis tools under $300. They say, “Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000 per seat or $10000 per annual contract,... [...]

Email is a key piece to any marketing team’s overall strategy. It allows brands to develop long-term relationships with their customers and move them toward conversion. MarketingProfs is hosting a webinar ‘Driving Results Through Email: Maximize Deliverability and Engagement’ on Thursday, August 8, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this webinar, Darryl Bolduc and Christy Lee McCray of Acoustic will explore how to: Make every section of your email count—from subject lines to CTAs Boost your KPIs, including open, clickthrough, engagement, and conversion... [...]

SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria. If you’re finding it hard to get your website noticed on Google, Yahoo, or Bing, it might be because your SEO practices aren’t in line with the most recent criteria. To appear on the first pages of these search engines and attract the large volume of hits first-page sites receive, consider this innovative SEO tool. This advanced system assesses your website against the most recent 2024 Google SEO Optimization Algorithms. A staggering... [...]

Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]

This is a reminder for the Adweek webinar to be held on August 1, 2024.  Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. Adweek is hosting a webinar ‘The Future of Event Marketing’ on Thursday, August 1, 2024, at 1.00 pm ET. The Adweek team says, “New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based... [...]