Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Watch Content Marketing Institute’s on-demand webinar ’10 Tips for Creating Great Webinar Content that Drives Engagement’. The CMI team says, “Join other marketing leaders as we discuss 10 best practices you can start using today to deliver content virtually that drives engagement and keeps your audience’s attention. You will... [...]

Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty. HubSpot contributor Erik Devaney has published an article featuring 16 great examples of welcome emails for new customers. He says, “I believe that one factor that really impacts the customer onboarding proces s is the welcome email. While there’s no one-size-fits-all format, there are several key components that... [...]

Digital Marketing Depot has published ‘The Marketer’s First-Party Data Playbook’. The DMD team says, “As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact audiences and segmentation to driving more personalized experiences? Check out the Marketer’s First-Party Data Playbook from LiveRamp to: Explore six strategies for reaching more audiences with hyper-personalized content Discover... [...]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’. The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing AI in content marketing? Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential.... [...]

Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their local SEO. Insights on tactics that can improve your online visibility instantly. How local search has changed recently, and what you need to do to adjust your strategies. With Uberall’s Matt Coghlan and Sebastian Hauch,... [...]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan... [...]

Depositphotos.com is a platform that offers a vast collection of royalty-free stock photos, vector images, videos, and music. With over 294 million files available, it provides a wide range of visual and audio content for various projects. Users can find high-quality stock photography, HD and 4K videos, illustrations, and even sound effects. The platform is trusted by many international companies (including us) and offers different subscription plans to suit individual and business needs1. They also have a collection of free files that can be used for personal and commercial purposes with proper... [...]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness. HubSpot contributor Flori Needle has published a guide to AI Email Marketing. He says, “I’ve found that the most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster. Most AI email... [...]