Engagi is being launched today. It solves a problem many marketers have: successfully marketing through social media. Success on social media takes a lot of effort and skill. You need to be an excellent content creator, but it doesn’t stop there. To grow your social account you also need to be regularly active on social media. That means engaging frequently with other accounts and getting people to connect with you, visit you, and like your posts. Yes, the journey from amateur to influencer is hard and takes a lot of work to become influential. And yes, you need to be an excellent writer too.... [...]

AI in marketing enhances customer experiences by delivering personalized content, analyzing consumer behavior, and automating tasks like ad targeting and lead scoring. It empowers brands to make data-driven decisions, optimize campaigns in real-time, and improve overall engagement and ROI. HubSpot contributor Kolawole Samuel Adebayo has published an article featuring six myths related to AI. He says, “Over the past decade, I’ve written extensively about some of the world’s greatest innovations. With these technologies, you know what to expect: an improvement here, a new functionality... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘. This episode covers the following: How social pros can approach working with non-sexy brands (and stay motivated) How Mitchell stays motivated when working on all types of content Mitchell’s take on how social media platforms and behaviors are changing How to get marketing clients with looking beyond vanity metrics Why employee-generated content is a huge trend today Why a desire to learn and try new things are a Gen-Z marketer’s secret... [...]

Creating a successful Black Friday sales campaign requires strategic planning, targeted promotions, and engaging visuals to capture attention. Key elements include early customer engagement, irresistible offers, and seamless shopping experiences to maximize conversions. MarTech has published an 85-step checklist for creating successful Black Friday sales campaigns. The MarTech team says, “Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone... [...]

The Stealth Streams launch is underway. The launch discount lasts a few more days. The world is changing, and so is the way we make affiliate commissions online. You don’t have to be stuck in saturated markets anymore. Take Paul as an example. Paul had been a commercial airline pilot for over 30 years. But after facing some health challenges, he found himself at a crossroads. He knew he needed to change and find a new path that would give him more time and flexibility with his young family. It wasn’t an easy transition from being a pilot to trying out being an affiliate of other... [...]

Marketing on Threads involves using Meta’s microblogging platform to engage with audiences through short, conversational posts and multimedia content. Brands leverage Threads to share updates, build communities, and interact directly with users, tapping into real-time discussions and trends. MarTech contributor Mike Pastore has published a 12-point guide explaining how to use Threads for marketing. He says, “Threads has become the fastest-growing social media platform in history since it launched on July 5, 2023. Within the first hour alone, it received a whopping 5 million sign-ups —... [...]

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a strategy used to drive traffic to websites by paying for targeted ad placements, often through search engines and social media platforms. Semrush contributor Hava Salsi has published ‘What Is PPC? A Starter Guide to Pay-Per-Click Marketing’. Salsi says, “PPC is a type of advertising that involves paying for each click on your ads and is most commonly associated with ads that appear in search engines. Search engine optimization (SEO) is a practice that involves... [...]

In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates. MarTech has published a new guide titled ‘Email deliverability: What you need to know’. Constantine von Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. Why are email... [...]

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]

The Kindle Bundle just launched. It’s a comprehensive collection of over 1553 unique book template designs that are perfect for creating your commercial coloring books, logbooks, journals, and more. This bundle is designed for creators, educators, and entrepreneurs who want high-quality, customizable content. Anything that save you time and gets your book ready to sell more quickly is a good investment. You can build your portfolio more quickly, and your income will reflect your larger collection of books. Kindle Bundle contains these templates to help you publish a variety of books in record... [...]