Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20 two years ago, according to data from Foundry. Key stakeholders in a brand’s customer data environment can no longer fly solo. Marketing, data science, and IT need to be each other’s wingman to make the enterprise fly smoothly. Join us... [...]

Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement. MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay organized. He says, “Check out four ways I’ve helped executives organize their programs so they have the numbers and the plans right at hand. 1. Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! Our daily... [...]

Digital Marketing Institute has published an article featuring six Black Friday deals for marketers in 2024. The DMI team says, “Marketers understand the power of Black Friday as a way to attract and convert customers through promotions. It’s one of the biggest days on the calendar for people to get deals and brands to make money! Let’s look at some of the best online Black Friday 2024 deals for marketers that can help you be more effective in your role and even advance your career. 1. Optinmonster Do you want to grow your email lists, get more leads, and monetize website traffic? If... [...]

Super Affiliate AI, created by the Fox brothers, Chris Fox and Andrew Fox, will automatically find the hottest products on Clickbank, JV Zoo, and Warrior Plus. Then it will: ➤ Build your Facebook Ads With AI ➤ Create your landing page content with AI ➤ Generate amazing subject lines and headlines with just one click using AI ➤ Make everything available with one-click “copy & paste” ➤ And much more. This new technology is demonstrated here: Super Affiliate AI. During the training, the Fox brothers will show you how you can build amazing Super Affiliate Campaigns in less than... [...]

B2B content marketing focuses on creating and distributing valuable content to engage and convert business audiences. It builds trust, showcases expertise, and drives decision-making within professional networks. Content Marketing Institute contributor Stephanie Stahl has published an article featuring the future outlook for b2b content marketing benchmarks, budgets, and trends. She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing... [...]

AI content tools are invaluable for efficiently generating high-quality, engaging content tailored to specific audiences. They enhance productivity by automating repetitive tasks, enabling creators to focus on strategic and creative aspects. Copyblogger contributor Megan Mahoney has published an article featuring 17 useful AI content tools. She says, “In this post, you’ll learn about each of the best emerging AI content tools and show you how to use them to improve your content marketing strategy. AI Writing Tools These AI writing tools can help you write emails, SEO content, and social... [...]

A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje. The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’. The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]

Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know’ featuring Tara Zirker. This episode covers the following: Why Marketers Should Reconsider... [...]

A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results. Ahrefs contributor Chris Haines has published an article featuring seven examples of search intent shift. He says, “Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through... [...]