An audience profile helps businesses understand their target customers’ demographics, behaviors, and preferences, enabling more effective marketing strategies. It ensures personalized messaging, higher engagement, and better conversion rates. HubSpot contributor Kayla Schilthuis-Ihrig has published an in-depth article explaining the audience profile and how to build it. She says, “What exact benefits await teams that prioritize audience profiling? Personalization The ability to create personalized campaigns is the most obvious benefit of audience profiling, but do you understand just how... [...]

Schema markup enhances SEO by providing search engines with structured data, improving visibility and rich search results. It helps websites gain featured snippets, star ratings, and other rich snippets that boost click-through rates. Search Engine Journal contributor Adam Riemer has published an article answering the question ‘How Long Does It Take For Schema To Rank?’. The SEJ team says, “This week’s Ask an SEO question comes from Mariya from Irinjalakuda, India, who asks: “How much time does it take for schema to go live on a SERP?” Great question Mariya, and an easy... [...]

Social commerce integrates shopping experiences directly into social media platforms, allowing users to discover and purchase products seamlessly. It leverages social engagement, influencer marketing, and interactive content to drive sales. Forbes contributor Helen Barreto has published an article featuring insights and strategies to unlock social commerce. She says, “Without counting time spent on phone calls, the average American spends around four hours and thirty minutes of their day on their phones – that’s about a quarter of their waking hours. With 57% of US adults discovering... [...]

Humanizzer creates Lifelike AI agents in just 60 seconds—agents that engage, convert, and work for you or your clients 24/7. Are you struggling to keep up with customer demands and engagement in today’s fast-paced digital world? Many businesses face the challenge of outdated chatbots that fail to captivate, connect, and build trust with customers, leading to lost opportunities and diminished brand loyalty. Traditional chatbots often deliver robotic and impersonal interactions, leaving customers dissatisfied and more likely to turn to competitors who offer a more human touch. Enter Humanizzer,... [...]

B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies. Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’. The Forrester team says, “Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new... [...]

According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET. The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s VP of data & AI, and Sandor Jones, senior product marketing... [...]

Building a marketing funnel involves guiding potential customers through stages of awareness, interest, decision, and action. It helps businesses attract, nurture, and convert leads into loyal customers efficiently. The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Marketing Funnel that Actually Works for your Business’. This video  covers the following: In this video, you’ll discover: The 4 crucial stages of any successful marketing funnel How top brands like Warby Parker design their content strategy Exactly what to measure at each funnel stage The... [...]

Claude is an AI chatbot developed by Anthropic, designed for natural conversations and assistance. It emphasizes safety, reliability, and helpfulness in user interactions. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How To Use Claude As Your Executive Assistant’. The HubSpot team says, “Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude’s... [...]

Forrester has published a new report ‘The Forrester Wave™: Content Platforms, Q1 2025’. Cheryl McKinnon says, “The Forrester Wave: Content Platforms, Q1 2025 is now live! We looked at 12 key vendors and evaluated them on 24 criteria. Four leaders emerged, followed by five strong Performers and three contenders. To learn more about these vendors and how they serve their target markets, see the full report. Get Ready For A More Intelligent Approach To Content Management The enterprise content management market has undergone a significant transformation and today is exemplified... [...]

Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]