Latest News

Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask... [Read more]

FAQ pages are essential for enhancing user experience by providing quick answers to common questions, and reducing the need for direct support. They also improve website visibility and SEO by including relevant keywords and content. Search Engine Journal contributor Lee Wilson has published an article featuring 25 best examples of effective FAQ pages. He... [Read more]

Click-Through Rate (CTR) measures the percentage of people who click on a link compared to the total who view it. A higher CTR indicates effective engagement and relevance in digital marketing campaigns. Search Engine Journal contributor Melissa Mackey has published an article explaining Click-Through Rate and its importance. She says, “Quality... [Read more]

In 2024, consumer trends are driven by a growing demand for personalized, sustainable products and seamless digital experiences. Consumers are increasingly valuing brands that prioritize ethical practices and innovative, tech-driven solutions. Adweek is hosting a webinar ‘The 2025 Consumer Trends Report’ on Wednesday, November 13, 2024,... [Read more]

Personal branding is crucial in marketing as it helps individuals establish a unique identity and build trust with their target audience. A strong personal brand enhances credibility and sets professionals apart in a competitive market. Copyblogger has published an article featuring 11 personal branding tips that can help you get more followers. Megan... [Read more]

MOZ has announced a new affiliate program for people involved in digital marketing and SEO. As a Moz affiliate, individuals will have the opportunity to promote Moz’s top-tier tools and earn competitive commissions on every sale generated. Affiliates will be partnering with the team that wrote the blog on SEO, gaining the chance to align with... [Read more]

Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’... [Read more]

HubSpot has published a new video ‘Scaling From Millions To Billions While Boosting NPS’ from INBOUND 2024 featuring Adam Jones. The HubSpot team says, “Unipart skyrocketed its pipeline growth from millions into the billions in less than a year while boosting customer satisfaction. Discover how this global supply chain and performance... [Read more]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents... [Read more]

TokMate lets you use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is. At first, it appeared to be merely a platform for silly antics and youth-centric memes. TikTok now appeals to a... [Read more]

With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising... [Read more]

Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an... [Read more]