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It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement:... [Read more]

Orbit Media founder Andy Crestodina has published an article featuring a 13-point checklist for the perfect B2B website service page. He says, “The B2B marketing website is critical in driving demand through clarity and trust, through content and design. We invite you to review the service pages on your website against this checklist. Are there... [Read more]

ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic. MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. He... [Read more]

Ecommerce in 2024 is driven by advancements in AI and personalization, offering seamless shopping experiences tailored to individual preferences. With the rise of mobile commerce and eco-friendly practices, businesses are adapting to meet consumer demands for convenience and sustainability. Semrush contributor Boris Mustapic has published an article... [Read more]

In 2024, affiliate marketing continues to thrive with a focus on authenticity and niche-specific partnerships, driving higher engagement and trust among audiences. As automation and AI tools evolve, marketers can optimize campaigns more efficiently, enhancing conversions and revenue growth. Ahrefs contributor Joshua Hardwick has published an article... [Read more]

Content marketing faces challenges like consistently producing high-quality, engaging content that resonates with target audiences, while also standing out in an oversaturated digital landscape. Additionally, measuring the effectiveness and ROI of content efforts can be difficult, requiring ongoing strategy adjustments. Content Marketing Institute contributor... [Read more]

We have previously highlighted MAP (Master Affiliate Profits), a comprehensive system that includes software, training, and a vibrant community of affiliate marketers (IM NewsWatch is a member) committed to discovering and applying the most effective affiliate marketing strategies. MAP transcends the typical affiliate marketing membership; it represents... [Read more]

A well-crafted PPC strategy ensures targeted visibility, driving relevant traffic to your website while maximizing ad spend efficiency. It allows for measurable results and quick adjustments, helping businesses achieve faster ROI and adapt to market trends. Digital Marketing Institute contributor Clark Boyd has published a PPC Strategy Worksheet. He... [Read more]

Digital ad spending continues to charge forward, but not every industry is created equal. Some are mega-spenders, while others are relatively small contributors to the overall pie. EMARKETER is hosting a webinar ‘US Ad Spending by Industry: Our Forecasts Unpacked’ on Friday, October 11, 2024, at 1.00 pm ET. The Adweek team says,... [Read more]

MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations. He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails. The new cards are... [Read more]

Gmail allows marketers to reach a vast audience directly through personalized and targeted email campaigns. Its seamless integration with Google tools enhances data-driven strategies, optimizing campaign performance and customer engagement. MediaPost Columnist Ray Schultz has reported about a new Gmail feature that allows businesses to put logos in... [Read more]

ChatGPT enhances marketing by providing instant, personalized customer interactions, improving engagement and lead generation. It aids in content creation, from social media posts to email drafts, streamlining the marketing process with AI-driven insights. Digital Marketing Institute has published ‘ChatGPT Prompt Guide for your Digital Marketing... [Read more]