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Planning your digital marketing in 2024 requires a strategic approach, blending data analytics, audience insights, and multi-channel integration. It’s essential to align objectives with the right tools and platforms to effectively reach and engage your target market. Digital Marketing Depot has published ‘Clean Room Guide: 12 Essential Strategies... [Read more]

Free website builders provide an accessible platform for individuals and small businesses to create a professional online presence without coding skills. They offer cost-effective solutions to design and launch websites quickly, promoting brand visibility and growth. HubSpot contributor Caroline Forsey has published an article featuring eight free website... [Read more]

Leadono software simplifies the process of building your email list with minimal effort. Andrew Darius has recorded a webinar in which he shares three effective strategies for effortlessly capturing verified emails and expanding your list virally on autopilot — without requiring users to enter their email addresses manually. In this webinar, you... [Read more]

Email personalization enhances engagement by tailoring content to individual recipients, making messages more relevant and increasing open rates. It builds stronger customer relationships, fostering loyalty and higher conversion rates. AWeber contributor Sean Tinney has published an article featuring useful tips on email personalization. He says, “By... [Read more]

AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. This video covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [Read more]

Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns. Adweek is hosting a webinar ‘Make Your Media Platforms Work Harder’ on Tuesday, October 22, 2024, at 1.00 pm... [Read more]

Semrush has published a new video ‘How to Generate Scroll-Stopping Social Media Content In Minutes’. The Semrush team says, “If you’re looking to simplify your content creation process and keep your social media fresh and engaging, this tool might be just what you need. Watch the full tutorial to see how it works.” Semrush    [Read more]

An effective PPC strategy is crucial for maximizing ad spend, ensuring that your ads reach the right audience at the right time. It drives targeted traffic, increases conversion rates, and provides measurable results, allowing for continuous optimization and growth. Digital Marketing Institute contributor Cathal Melinn has published an article featuring... [Read more]

Content pillars are key themes or topics that guide a brand’s content strategy. They ensure consistency, relevancy, and alignment with the brand’s goals and audience needs. Digital Marketing Institute contributor Clodagh O’Brien has published an article answering the question ‘What are Content Pillars and Why are They Important?’. She... [Read more]

HubSpot contributor Rebecca Risebato has published an article featuring 33 ways to drive traffic to your website. She says, “We’ve got a list of 33 ways to increase website traffic, generate more leads, and improve ROI (and none of them involve waiting in a cornfield for ghost baseball players). 1. Content Creation Inbound marketing focuses... [Read more]

Cyberclick has published a new video ‘Cookies in Marketing – What They Are and Why They Could Be Phased Out?’. The Cyberclick team says, “If you work in digital marketing, cookies are essential to your daily routine. But what exactly are cookies? In this video, we explain how they work and the difference between first-party cookies... [Read more]

Podcasting for marketing in 2024 offers brands a unique way to engage audiences with in-depth, authentic content. It builds brand authority and fosters loyalty by delivering value through storytelling, interviews, and expert insights. Social Media Examiner has published the latest Social Media Marketing Podcast... [Read more]