Latest News

AI enhances B2B marketing by enabling personalized content, predictive analytics, and automation, improving lead generation and customer targeting. It also streamlines decision-making through data-driven insights, helping businesses optimize campaigns for better efficiency and ROI. HubSpot contributor Zoe Ashbridge has published an article featuring... [Read more]

During the “Made on YouTube” event, YouTube CEO Neal Mohan has announced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses. Here is a video summarizing all the new features.  [Read more]

Video is a powerful tool in marketing, capturing attention quickly and conveying messages more effectively through visual storytelling. It also boosts engagement, helping brands connect with audiences on a deeper emotional level and driving higher conversion rates. MarketingProfs has published a new video ‘Eight Steps to Making Great Smartphone... [Read more]

This is a reminder for the MarketingProfs webinar to be held on September 26, 2024. New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting... [Read more]

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions,... [Read more]

This is a reminder for the Adweek webinar to be held on September 26, 2024. Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘7 Latest AI for Business Strategies’. This video  covers the following: Customer Service Chatbots AI-Powered Ad Copy Generation AI for Client Personalization Email, Video Meetings and CRM AI for Employee Training and Onboarding Predictive Analytics for Sales Website Personalization. Masters... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How to make your website faster: 3 quick tips’. The GSC team says, “Do you wish your website were faster? Watch along as Martin Splitt provides you with three actionable tips to make your website faster. From ​​optimizing... [Read more]

Convince & Convert has published the latest episode of the ‘How Marketers Can Use Buyer Intent Data‘ The Convince & Convert team says, “How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining... [Read more]

The latest edition of LeadPal will be available September 25 at 11:00 NY Time. Since the first edition was released in 2020, it has been the ultimate solution for lead generation, trusted by over 10,000 marketers, bloggers, and small businesses. For the best deal, you don’t want to miss tomorrow’s launch because LeadPal is not just a tool;... [Read more]

B2B social media marketing strategies focus on building professional relationships by sharing industry insights, thought leadership, and engaging content. Effective use of platforms like LinkedIn helps drive lead generation, brand credibility, and customer trust. HubSpot contributor Ramona Sukhraj has published an article featuring 16 b2b social media... [Read more]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00... [Read more]