Latest News

A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget... [Read more]

The AI era in marketing revolutionizes customer engagement through personalized, data-driven strategies, automating tasks like content creation and campaign optimization. This shift enhances efficiency, allowing brands to deliver more targeted and impactful messaging. Digital Marketing Depot has published a new report ‘Marketing’s AI Era:... [Read more]

This is a reminder for the SEJ webinar to be held on September 25, 2024. Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search... [Read more]

When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. CTV (Connected TV) audience targeting allows advertisers to reach specific viewers based on demographics, interests, and behaviors by leveraging data-driven insights. This approach enhances ad relevance and engagement, improving... [Read more]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25,... [Read more]

This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing... [Read more]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [Read more]

Data in marketing helps tailor strategies by understanding customer preferences and predicting trends. It drives personalized campaigns, optimizing engagement and ROI. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions’ Podcast, ‘How Marketers Can Use Data to Become More Goal-Oriented‘ The... [Read more]

Snapchat marketing leverages the platform’s unique, short-lived content format to engage younger audiences through creative, immersive campaigns. Brands use features like Stories, Lenses, and Ads to boost visibility, drive interaction, and promote products in a fun, dynamic way. Search Engine Journal has published ‘Snapchat Marketing: An... [Read more]

Amazon Movie Book Profits shows how to create small, simple Kindle books in minutes that you can upload to Amazon and sell passively. Lyn Newkirk created this training and is offering it for anyone who wants to get started selling Kindle books. It shows you how to create a specific type of book easily and quickly. The books give an overview of specific... [Read more]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable... [Read more]

A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three... [Read more]