Latest News

Google Trends is a powerful tool for identifying real-time search trends, helping marketers to understand audience interests and optimize content strategies. It provides valuable insights into keyword popularity, enabling data-driven decisions for content creation and SEO. Google Search Central has published a new video ‘Google Trends... [Read more]

The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing... [Read more]

Content Marketing Institute’s ‘MasterTHIS: Content Strategy’ webinar is available on demand. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get... [Read more]

HubSpot has published a new video ‘Introducing AI Search Grader: Improve Brand Visibility In Large Language Models’. The HubSpot team says, “HubSpot is launching a new, first-of-its-kind, AI-powered app “AI Search Grader”. AI Search Grader is the first free tool for marketers to understand... [Read more]

AI Magical KDP Royalty is a powerful digital guide that empowers you to generate income through KDP effortlessly. This comprehensive product combines proven strategies and cutting-edge AI tools to streamline the publishing process, enabling you to create, publish, and market your books with ease. Building multiple income streams in the past was a difficult... [Read more]

Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’ on Tuesday, September 10, 2024, at 11:00 pm ET. The MarketingProfs team... [Read more]

Impactful content marketing focuses on delivering valuable, relevant, and consistent content that resonates with your audience, driving meaningful engagement and conversions. It builds brand authority and fosters long-term relationships by addressing the needs and interests of your target market. Content Marketing Institute contributor Robert Rose has... [Read more]

Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Watch Content Marketing Institute’s on-demand webinar ’10 Tips for Creating Great Webinar Content... [Read more]

Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty. HubSpot contributor Erik Devaney has published an article featuring 16 great... [Read more]

Digital Marketing Depot has published ‘The Marketer’s First-Party Data Playbook’. The DMD team says, “As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to... [Read more]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’. The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing... [Read more]