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New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting a webinar ‘How AI Is Revolutionizing Marketing Automation’ on Thursday,... [Read more]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are... [Read more]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually... [Read more]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien... [Read more]

Digital Marketing Depot is hosting a webinar ‘Turn Clicks into Conversions: The 5 Core Focus Areas of Website Optimization’ on Tuesday, September 24, 2024, at 1.00 pm EDT. The DMD team says, “Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor, on... [Read more]

SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on... [Read more]

Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video... [Read more]

AI tools for eCommerce optimize customer experiences through personalized recommendations and automated customer support. They also enhance operational efficiency by streamlining inventory management and predictive analytics. HubSpot contributor Cassie Wilson has published an article featuring the best AI tools for ecommerce and how they can boost business. She... [Read more]

This is a reminder for the Adweek webinar to be held on September 11, 2024. Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek... [Read more]

Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity:... [Read more]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the... [Read more]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’... [Read more]