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Saturday, November 16, 2024

Latest News

Reminder- Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands, May 30 [Webinar]

This is a reminder for the DMD webinar to be held on May 30, 2024.  Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out. Digital Marketing Depot... [Read more]

LinkedIn Written Content Strategy: From Ideas to Stories and Beyond [Podcast]

LinkedIn is crucial in marketing for its ability to connect businesses with a vast network of professionals, facilitating B2B engagements and lead generation. Additionally, it offers targeted advertising options that enhance brand visibility among industry-specific audiences. Social Media Examiner has published the... [Read more]

Michael Chaney is looking for partners for his AI-powered business #ad

Michael Chaney‘s Partner & Profit offers you a chance to participate in his success. Imagine if there were a way to press the ‘fast forward’ button on your journey to freedom. A way to leap over the obstacles and glide past the challenges, …A way to arrive at your destination sooner. Well, there is: Partner & Profit. It’s... [Read more]

Reminder- Refocusing on Brand in a Performance Era, May 30 [Webinar]

This is a reminder for the Adweek webinar to be held on May 30, 2024.  Performance marketing focuses on measurable outcomes and ROI-driven strategies, utilizing data analytics and targeted campaigns to maximize conversions and optimize marketing spend. Its agile approach allows for real-time adjustments, ensuring efficient allocation of resources and... [Read more]

Building SEO community with office hours [Video]

Google Search Central has published a new video ‘Building SEO community with office hours’. The GSC team says, “In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community... [Read more]

Why Social Search is Replacing Google [Video]

Social search integrates social signals into search engine results, enhancing relevance by factoring in user interactions and preferences. This approach personalizes search experiences, making it easier for users to find content endorsed by their social networks. HubSpot has published a new video ‘Why Social Search is Replacing Google’. The... [Read more]

Steps For Creating Facebook Ads Strategy

An effective Facebook Ads strategy targets specific audience segments with tailored content, optimizing ad spend for higher conversion rates. Continuous performance analysis and A/B testing refine campaigns, ensuring maximum ROI and audience engagement. HubSpot contributor Sheryl Green has published an article on creating an effective Facebook ads strategy... [Read more]

Copyblogger Shares 11 Blogging Tips for 2024

Blogging enhances marketing by driving organic traffic through SEO, establishing authority and trust in the industry. It also fosters audience engagement, nurturing relationships with potential customers through valuable, informative content. Copyblogger contributor Megan Mahoney has published an article featuring 11 blogging tips for beginners to succeed... [Read more]

AI Duals: Clone yourself; let the clone do the work #ad

AI Duals is being released to the marketing community today by Abhi Dwivedi. Join him for an exclusive live training webinar on May 28th at 10 AM EDT and discover how AI Duals can transform your business operations with its cutting-edge AI technology. You will explore how to effectively clone yourself and let the clone do all the work for you. Sign... [Read more]

The 2024 B2B Marketer’s Playbook [Report]

MarketingProfs has published a new report ‘The 2024 B2B Marketer’s Playbook’ featuring strategies and insider insights for B2B marketers to plan beyond today’s trends. The MarketingProfs team says, “The B2B marketing landscape is always evolving. Trends come and go. And you have to keep up. The 2024 B2B Marketer’s... [Read more]

Reminder- Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys, May 29 [Webinar]

This is a reminder about the SEJ webinar to be held on May 29, 2024. Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May... [Read more]

Rules of the Roadmap [Ebook]

A marketing roadmap is essential for aligning strategies with business goals, ensuring cohesive and focused efforts across all marketing initiatives. It also helps in tracking progress, optimizing resource allocation, and adapting to market changes effectively. Digital Marketing Depot has published a new white paper ‘Rules of the Roadmap’. The... [Read more]