Latest News

A well-structured content operation workflow ensures consistent quality and timely delivery of content, enhancing audience engagement and brand credibility. Additionally, it streamlines collaboration among team members, reducing inefficiencies and maximizing productivity. Content Marketing Institute contributor Jodi Harris has published an article featuring... [Read more]

Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater. Adweek is hosting a... [Read more]

Search Engine Journal has published ‘Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide’. The SEJ team says, “INP measures how quickly your website responds to user interactions – for example, a click on a button. More specifically, INP measures the time in milliseconds between the user input and when the browser has... [Read more]

Podcast advertising and sponsorships offer brands a unique opportunity to reach engaged, niche audiences through personalized and trusted endorsements. These partnerships can drive high levels of listener trust and conversion, enhancing brand recognition and loyalty. HubSpot contributor Pamela Bump has published a detailed article on podcast advertising... [Read more]

AI Chat Agent, new software being launched today, lets you customize AI agents to reflect your unique voice and expertise. Here are the benefits: You Never Miss a Beat Your business is always on, day and night. With AI agents, every lead gets captured and every question gets an answer, even while you sleep. All-Star Team, No Salaries AI Chat Agent... [Read more]

Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications... [Read more]

Optimizing video content is essential for improving visibility and engagement, as it ensures that videos reach the right audience effectively. High-quality, well-optimized videos can significantly boost viewer retention and drive better performance across digital platforms. Social Media Examiner has published the... [Read more]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement... [Read more]

Dropify AI was just released. This is about running a highly profitable dropshipping store in minutes regardless of whether you are a complete beginner or an advanced marketer. Beginners can be successful with this system because it requires absolutely no experience. Everything is completely automated for you to easily create and maintain a going business. With... [Read more]

The Instagram algorithm prioritizes content that users are likely to engage with, based on factors such as user interests, relationships, and recency of posts. It dynamically adjusts to promote personalized and relevant content, enhancing user experience and platform engagement. HubSpot has published a new video ‘How to Master the Instagram Algorithm... [Read more]

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday,... [Read more]

Google search updates are crucial for maintaining the relevance and accuracy of search results, and improving user experience by delivering the most pertinent information. Regular updates also help combat spam and enhance the visibility of high-quality content, supporting fair and effective online searches. Search Engine Journal contributor Dan Taylog... [Read more]