IM NewsWatch warned you about MobileGeddon. On April 21, 2015, Google changed its ranking algorithm to give preference to sites that are mobile friendly. All other sites have dropped in the rankings. In recent months there have been a lot of things webmasters have tinkered with, hoping to improve their rank, things like on social media, Instragram photos, retweets and shares. But as of April 21, none of this matters unless the site is first friendly for mobile devices. If you are not prioritizing support for your mobile visitors over all other tweaks and updates, you are behind the curve and need... [...]

When it comes to getting sales and leads online, there is one thing that 99% of successful marketers use, an online mail list of email addresses (and usually names). Experienced marketers may have found ways to successfully build a mailing list. How about you? Without this list, any sales you get are “one-off” events. You can’t follow up to offer upgrades or other products. Jimmy Kim just released a book (and he is giving it away at no charge) that explains how you can build your own list without a lot of hassle. As I say, he is giving it away gratis. He calls it The Money is... [...]

Shane Paxton struggled for 5 long years to get his marketing business into the black and supporting his family. As he looked at his situation and the scant success he had, he realized that the difference between his site and his top competitors was the level of authority. Sites the search engines (chiefly, Google) consider “authority sites” in the niche are far more profitable than “me too” sites. So Paxton set out to find a practical way to build the authority for his site. As Paxton says, “Authority websites are a different breed of websites that Google LOVES…... [...]

Online videos are being used more and more by the top marketing sites. It’s no wonder; they grab attention and increase sales. It’s not always easy to make your online videos look professional; you often need a boost from graphic artists who do this for a living. As a result, we have been seeing many collections of graphic elements you can use in whiteboard videos. Now, a third package has been announced in this week. Yesterday, we reported the announcement of Video Maker Toolkit V2 and Premium Doodle Ad Whiteboard Images. Today, we share the news about the latest entrant into this... [...]

Last week, IM NewsWatch reported the announcement of Tube List Pro, the best video curation software to date. This new software lets you add videos from YouTube to your website. If your site is about gardening, for example, there are thousands of YouTube videos in the gardening niche. Use these videos to build your site’s authority. Google is pleased when you do this, and so is YouTube. Even the video creators are happy to get broader distribution for their videos. And, of course, if you choose helpful videos, your visitors are happy, too. Tube List Pro automates most of this process for... [...]

What do you need to make animated videos that really sell? Well, you could hire someone who claims to know how and pay them to make a video for you, try it and see if it works. It may not, and you start over again. But surely, there’s a better way. You, or someone on your team, can make good videos yourself if you have the right tools. That includes a program that can build videos, either on your own computer or on a web server that you subscribe to. The most frequently used video software by entrepreneurs running small marketing businesses are: : Keynote, : Powerpoint, : VideoMakerFX... [...]

This is the story of how videos (and the graphics in them) that convey emotion made Doodle Labs $414,400 last year with Whiteboard Videos. We all buy emotionally. Savvy marketers all know that. When you know the emotions that drive their search for a solution, you can make videos that convert, videos that make sales. If you can uncover the emotional triggers associated with your prospects’ pain, you can improve sales dramatically as long as the solution in your product provides relief to that pain. Premium Doodle Ad Whiteboard Images has SVGs (and more) tailored to help you address their... [...]

New software (Tube List Pro) claims to bump your website to the top regions of Google’s rankings and rapidly build your mailing list, at the same time. It does this without making you: ■ Do a lot of fancy (and hard) SEO ■ Spend money on advertising ■ Issue Press releases ■ Engage in black-hat tricks ■ Create content from scratch, or hire writers to do it for you or buy junk PLR to turn into content. The fact is that you can curate existing YouTube content on your site, and if you do it right, the search engines see you as a public-spirited webmaster who is advancing the public good,... [...]

Brett Ingram sells software online to businesses and individuals who need to improve their business results. He’s gotten good at it, and now he is sharing, not just his knowledge, but also his software that builds the online software stores, too, in his new product, Software Store Creator. You just use this software to create a software store in minutes. It even comes preloaded with a collection of software products you can sell for quick profits. And you can add more whenever you want. Look at how easy it is to use this in your business: • Move, add, or change menu items with simple drag-n-drop... [...]

There’s a thriving marketing for online consulting for local businesses. There are many services you can offer, one of the most fundamental, one that many local businesses still need, is a website to attract customers. In fact, many local businesses need help with their online marketing and don’t know where to turn. They will invest thousands of dollars for a website that looks attractive and professional and represents them well. Now, it is easy to give them what the need, an attractive site that really pulls in people to their business. You can build a demo site in minutes with a new WordPress... [...]