Ayaz Nanji says, “What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue. The share of leads brought in by AdWords and the ultimate impact on revenue varies significantly from industry to industry, the analysis found. For the marketing agencies examined, AdWords... [...]

Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment. Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations“. Google tests showing an overall Health Score for... [...]

Paul Chaney says, “Google (NASDAQ:GOOGL) today announced the addition of three new features to AdWords Expressintended to help small businesses reach a larger audience and better understand the impact of their ad campaigns on bottom line results. The new features are: New Google Adwords Express Features Ad Scheduling Advertisers can now opt to run ads at specific times, a feature that was only available to AdWords‘ users previously. “Ad scheduling is a simple way to make sure your ad only runs at times you choose (during your hours of operation, for example), so you reach your customers... [...]

Ginny Marvin says, “Google is improving the integration of Report Editor into the AdWords experience. The next time you opt to download a report from AdWords, you may notice an option to “Open in Report Editor.” Spotted by Kim Clinkunbroomer of Philly Marketing Labs, the option is available at the campaign, ad group and keyword levels of an account. Note, you’ll have to allow pop-ups for the report to open in Report Editor, which opens in a separate tab”. Google adds Export to Report Editor option in AdWords Search Engine Land  [...]

Daniel Gilbert says, “Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all. There are also shared lists for campaign placement exclusions, so you can make sure things like adsenseformobileapps.com and random YouTube videos are excluded from all Display campaigns. But how do you know if a campaign is missing a shared list? When you’ve made a batch of new campaigns, it’s a hassle to apply shared lists to all of... [...]

Samantha Shannon says, “If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. This... [...]

Michael Kiel says, “If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. Myth #1: People Don’t Click On Google Ads This... [...]

Ginny Marvin says, “Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords. With six out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that feature search ad clicks from more than one device in a conversion path. The new cross-device activity reports: – Devices: an overview of the cross-device activity in your account. –... [...]

Samantha Shannon says, “Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 1) Call-only campaigns Google has cited that 70% of mobile searchers call a business directly from search results. Because of this proven consumer... [...]

Ginny Marvin says, “Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll be prompted to update to version 11.5 the next time you open it. There is a new expanded text ads (ETA)section under Ads in the left navigation, located above the original Text ads setup area. The layout looks like this: Google encourages advertisers to test ETAs against their existing text ads for a period before... [...]