Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. AdWords helps companies to track down likely consumers, enhance their marketing reach and generate scores of invaluable sales leads. That being said, it can be extremely difficult to try and sell your business in just a couple lines of copy. When you’re that limited for space, you’ve got to make every word of your text ads count. That’s... [...]

Danny Mola says, “Last May, Google revealed a significant number of changes coming to AdWords during the Google Performance Summit; most of which revolved around mobile and local realities. One of those declared changes, that has to do with a so-called local three-pack, flew under the radar until it was recently fleshed out in greater detail. Did you notice when searching for a local business on Google a map on top of the search results listing three local businesses relevant to your search query? This list of three local businesses is informally called the three-pack, and sometimes referred... [...]

Todd Saunders says, “To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display networks, ad extensions and reporting — but they hadn’t made all these options easier to use or more efficient to set up. It all just took more time, more manual work and more stress — that is, until Google began launching its line of dynamic feature... [...]

Laura Collins says, “Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA). With these wonderful new reports, you can see how visitors reached your site, along with what they did once they got there. Search Console reports in Google Analytics It’s a big win for inbound marketers of all shapes and sizes. But I, alas, am not an inbound marketer. Paid search is my bread and butter. Not wanting to... [...]

Frederick Vallaeys says, “After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues at Google, and now the top AdWords engineering and product management leaders. The changes that were announced should now be familiar to anyone in the PPC industry (this site did a great roundup of the announcement) but your game plan for preparing... [...]

Ayaz Nanji says, “Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The report was based on March 2016 US data from SEMrush’s database of more than 80 million keywords. The researchers looked at the average price paid per click and removed terms with a competition score of less than 0.3. The most expensive Google AdWords keyword combination is “best mesothelioma lawyer” ($935.71). Mesothelioma is a cancerous tumor that is at the center... [...]

Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google text ads on all devices and responsive mobile display ads that can access native mobile ad inventory on the Google Display Network. The change in bidding is significant in that it accomplishes two things: 1. Untethers desktop and tablet bids; and 2. Allows advertisers... [...]

Todd Saunders says, “April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey. His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status. He became an all-star on the court by giving everything he had to the game of basketball. This requires a ton of mental focus and dedication, but the results speak for themselves. Although... [...]

David Chapman says, “Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones. Identify Metrics and Goals Here’s a list of common metrics that should become the basis of your AdWords strategy: – Clicks – Impressions – Click-Through Rate (CTR) – Cost – Average Cost Per Click (CPC) – Average Position – Quality Score –... [...]

Jacob Baadsgaard says, “In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies struggle to make money on AdWords.On the surface, AdWords seems like a great marketing opportunity. Your ads show up exactly when and where you want them to, so you can get your website in front of your ideal audience—and only your ideal audience. That’s the idea, anyway. Unfortunately, AdWords management isn’t quite that simple. Yes, I’ve used AdWords to grow a client... [...]