Ginny Marvin says, “Google showed off a first look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display, video and mobile campaigns — each with multiple ad format options and variations. Google says it will be reaching out to advertisers over the next year to test and get feedback on all of the various aspects of AdWords before finally rolling out the... [...]

Ayaz Nanji says, “Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? To find out, WordStream examined 2,367 US-based client accounts from a wide range of verticals accounting for $34.4 million in 2Q15 AdWords spend. The researchers looked at data for both Google AdWords’ Search and Display networks. Median click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and cost per action (CPA) were calculated for each industry examined. Below, key findings from the report. Click-Through Dating and personal services... [...]

Tommy Wyher says, “The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It’s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common. They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to... [...]

Perry Marshall says, “You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you. AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame. There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re... [...]

Barry Levine says, “With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to look up the combined number of shares on Facebook, LinkedIn, Twitter, Pinterest and Google+. Judging by the most shared articles, here’s what people in the PPC world thought was noteworthy in the past year. New Features AdWords is constantly changing, and while most updates seem to get a shockingly low number of social shares — for example, an article about AdWords Scripts support for shared negative lists was shared just 31 times — there... [...]

Ginny Marvin says, “Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected. To see this forecast data, select “Get performance forecasts for your targeting” from the Display Planner start page“. Google Adds Forecasting Data In AdWords Display Planner Marketing Land  [...]

Brittany Leaning says, “Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful. Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those? *Record scratch* … hold the phone. Ads aren’t inbound … are they? It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and... [...]

Chris Lucas says, “Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far from earth-shattering. But if you dig a little deeper, you might notice a bigger vision that has Google shifting its AdWords platform toward a more advanced marketing audience. Case in point: The conversion tracking updates allow advertisers to measure the multiple touchpoints often present in today’s complex customer journeys. AdWords is updating a few conversion tracking... [...]

Anthony Coraggio says, “Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log. The philosophy of orderly management Good Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular... [...]

Joe Putnam says, “I need to be honest with you about something. AdWords is harder than it looks. From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks. That couldn’t be farther from the truth. AdWords is incredibly complicated and can run away from you quickly if you don’t know what you’re doing. For example, it’s really important to know the difference between broad, phrase, exact, and broad match modifier keywords before getting started. If you don’t know the difference between those phrases and terms like Search... [...]