New video technology, called Viddify, adds interactive, attention grabbing bribes inside of your videos to make them more compelling. Without reshooting your videos or even writing new scripts, you can make them more “sticky”, so people will not want to click away. Estimates are saying that every second your video plays, you lose about 6% of your viewers. That means these viewers aren’t hearing your sales message, and probably aren’t buying your product, because without listening, they don’t know what you have to offer. Viddify is the invention of Bobby Walker, Joey... [...]

Ginny Marvin says, “With mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally becoming a reality. When it comes to store visits reporting, though, advertisers have to have faith that the data is accurate and actually holds meaning. Earlier this month, when Xad launched its in-store visits technology, Blueprints, Google reached out to Marketing Land to offer more detail on how their own in-store visits metric works in AdWords. On Monday, for the first time, Google’s director of product management for mobile search... [...]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach. Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service. Many pay-per-click (PPC) advertisers start out... [...]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach. Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service“. 7 Common Mistakes Companies Make With Google... [...]

Matthew Oxley says, “A little used Adwords feature can be an invaluable aid to analysing performance. When taking over new accounts, one of the features I see used least are the Labels. On the one hand, this is understandable since they don’t actually ‘do’ anything, but this is likely the very reason that such a handy feature is often overlooked. The other reason for under use of labels is that they are still not supported in the editor. Despite both of these valid objections, I find the feature tremendously useful. What are Labels? When I’m talking about Labels i’m... [...]

Eric Siu says, “Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title of this article, it’s probably pretty clear that the answer is email marketing. Far from being “dead,” email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy. The key, for any company, is standing out from the crowd. One way to determine whether your email marketing efforts are effective is to track your email open rates. There are plenty of mistakes companies... [...]

ClickZ team says, “According to the latest data, US companies spend over 60% of their marketing budgets on AdWords campaigns. So here’s the big question: just how do you increase your conversion rate in such a competitive space? In this Webinar you’ll hear from one of the original AdWords Evangelists, as well as key industry experts on how to manage your campaigns more effectively to increase your engagement rate and drive conversion“. Webinar Details Organizer:  ClickZ Key Speakers: McKay Allen, Director of Content & Communications, LogMyCalls Frederick Vallaeys, Co-Founder... [...]

Ginny Marvin says, “Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or adding call-only ads to existing campaigns in Google AdWords. As the name suggests, when users click on either the call button or the Call-only itself, the phone number appears in the standard prompt to confirm the call. Users cannot get to the advertiser’s website by clicking on the ad. The headline displays as the phone number, while the display URL simply serves as branding and lets users know what business they’re calling”. Google AdWords... [...]

Chow says, “There have been many times we have covered Google Adwords here.  It is obviously a very robust platform with a lot of different options for how you can use it to help run your campaigns.  This being the case, I get asked quite a bit about random odds and ends about Google Adwords.  Obviously, Adwords are the ad results on the top of your search page(and the side, too) when you put in a query. Before you get too far into using Adwords, I would like to let you guys know of a few things about it that often are not known, and remind those of you that may have forgotten.  This is not... [...]

Rocco Baldassarre says, “Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques that can be implemented instantly and boost campaign results long-term. 1. Apply bid modifiers based on geographic performance. Performance can vary greatly for different geographical areas. Google Analytics should provide information on what areas are generating the most conversions and profit, so bid modifiers should be set up in AdWords according to the Analytics data. As... [...]