Generative AI, capable of creating content like text, images, and music, is revolutionizing creative industries by automating complex tasks and expanding the boundaries of innovation. This technology not only enhances productivity but also opens up new possibilities for personalized and dynamic content creation. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating... [...]

AI-generated content in marketing allows for rapid creation of personalized and scalable messaging, tailored to specific audience segments. It also helps brands maintain consistent and timely communication across multiple channels. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals. In this blog post, I’ll dive deeper into the top AI-generated... [...]

AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. This video covers: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced AI techniques for ad creation that’ll make your... [...]

Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek is hosting a webinar ‘The Future of Marketing With Gen AI’ on Wednesday, September 11, 2024, at 1.00 pm ET. The Adweek team says, “Join SAS leaders to discover how businesses are preparing to invest in gen AI for their marketing projects and other advanced applications to get ahead. You’ll... [...]

AI copywriting tools generate high-quality content quickly by leveraging machine learning to understand context and tone, making them valuable for crafting engaging copy. They assist marketers in producing consistent, SEO-optimized text for blogs, ads, and social media, saving time and enhancing creativity. Semrush contributor Rachel Handley has published an article featuring the nine AI copywriting tools you can use. She says, “AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes. Such as blog posts, social media updates, and product descriptions. Generally,... [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Crafting great prompts for AI involves being clear, specific, and context-rich to guide the model towards desired outcomes. The more detailed and well-structured the prompt, the better the AI can generate accurate and relevant content. Goldcast is hosting a webinar ‘The Art of AI Prompting for B2B Marketers’ on Thursday, September 5, 2024, at 2:00 pm ET. The Goldcast team says, “Prompting AI is an art and skill that needs to be honed. Join us for an interactive workshop to discover the power of AI for creating high-quality, brand-aligned marketing copy. We’ll take you step-by-step... [...]

Generative AI refers to models that create new content, such as text, images, or music, by learning patterns from existing data. It powers applications like text generation, art creation, and deepfake technology, revolutionizing how creative tasks are approached. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Integration with existing... [...]

AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes, making it essential in various industries. Adweek is hosting a webinar ‘A Marketer’s Guide to AI-Powered Segmentation’ on Tuesday, September 10, 2024, at 1.00 pm ET. The Adweek team says, “Segmentation is a powerful tool for marketers that shouldn’t be overlooked, but understanding the role that AI... [...]

AI offers near-instant document preparation and automated content creation. But it’s your human expertise and creativity that makes your content engaging and effective. MarketingProfs is hosting a webinar ‘Transforming Writing for Businesses With AI’ on Wednesday, September 4, 2024, at 12:00 pm ET. The MarketingProfs team says, “AI can significantly assist in drafting and optimizing content. However, it remains a tool rather than a complete solution—and its output requires your understanding of your market, brand voice, and legal compliance. Find the balance between AI’s... [...]