When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will require time and preparation. Get best practices on how top marketers are... [...]

AI writing tools assist in generating content by automating text creation, editing, and optimization, enabling users to produce high-quality writing quickly. These tools enhance creativity and productivity by offering suggestions, correcting grammar, and tailoring content to specific audiences. Digital Marketing Depot has published ‘General vs. Marketing Specific AI Writing Tools’. The DMD team says, “Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover: Capabilities and limitations... [...]

Claude 3.5 Sonnet is an advanced AI model developed by Anthropic, designed to balance speed, accuracy, and versatility. It excels in various tasks, including complex reasoning, coding, and interpreting visual data. One of its standout features is the introduction of “Artifacts,” which allows users to interactively edit and build upon the AI’s outputs, making it highly collaborative. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘3 Best Ways To Use Claude 3.5 Sonnet For Businesses’... [...]

Experience the power of Ai Product Engine, your one-stop solution for: ➤ creating unlimited eye-catching eBooks with beautiful Ecovers, ➤ designing impressive sales and Thank You pages, ➤ skyrocketing SEO-driven traffic, and ➤ profiting from product sales. This ground-breaking tool is ready to revolutionize your product launches. For immediate purchase, click here: Ai Product Engine. This revolutionary tool is designed both for the seasoned digital product creators, marketers, entrepreneurs and for those just starting their entrepreneurial journey. The creators have been harnessing AI’s... [...]

AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates. MarTech contributor Liz Wilcox has published an article featuring useful tips on using AI in email marketing without losing the human touch. She says, “Instead of using AI solely in ways that benefit our companies, we need to use it to create a more enjoyable human experience through the content we create. How... [...]

AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights. Search Engine Land contributor Dale Hanstad has published an article featuring AI search best practices and future trends. He says, “When Google performs a search using its algorithm and determines it can offer the user a summary, the search engine accesses a site in much the same ways... [...]

The latest ‘My First Million’ podcast episode is titled “10 AI Business Ideas From The Queen of AI ft. Sarah Guo”. The podcast covers the following: IDEA: AI companions IDEA: AI interior design / professional headshots IDEA: A richer version of The Sims The speedy way to do this if you’re non-technical IDEA: Your Personal Seller IDEA: Generative Voice API for service providers, SMBs, restaurants IDEA: Next Gen Auto-Fill Software 3.0–what’s coming Boring verticals fertile for AI: Legal and medical Ask: What’s already being outsourced? Ripe... [...]

Great prompts are crucial when using AI technology as they guide the model to generate relevant and accurate responses. Clear and well-defined prompts can lead to more precise and insightful outputs, enhancing the overall effectiveness of AI applications. Molly McHugh-Johnson has published an article featuring five tips for writing great prompts for Gemini in the Workspace side panel. She says, “Since launching last month, Gemini in the Workspace side panel has been making many people’s lives easier. Where once you had to jump from Gmail to Docs to grab information for a message,... [...]

AI search engines leverage machine learning algorithms to provide more accurate and relevant search results. They continuously learn from user interactions to improve their understanding of queries and optimize content ranking. HubSpot contributor Swetha Amaresan has published an article featuring information about the best AI search engines to try in 2024. She says, “I simply used the same two questions across every AI search engine and measured the success of the search engine by how it answered the questions. One being more of a straightforward, factual question and the other a broader... [...]

Artificial Intelligence (AI) enhances social media by personalizing user experiences and optimizing content delivery. It helps businesses analyze user behavior, automate customer interactions, and create targeted marketing strategies. HubSpot contributor Ross Simmonds has published an article featuring useful tips on using AI for creating an effective social media strategy. He says, “AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose. The applications of AI in a social media strategy are vast, but the virtuosos are few who... [...]