Leveraging ChatGPT for email marketing revolutionizes engagement strategies by infusing emails with personalized, conversational content. With its natural language understanding, ChatGPT crafts compelling messages that resonate with recipients, fostering a sense of connection and authenticity. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter’. The video covers the following: Media empire, AI tension, creativity, and optimism. Exploring new... [...]

Engaging videos grab viewers, while AI personalizes content and optimizes campaigns, making video marketing a powerful duo. MarketingProfs is hosting a webinar ‘Shaping the Future of Marketing With Video and AI’ on Thursday, May 23, 2024, at 2:00 pm ET. The MarketingProfs team says, “Gone are the days when traditional marketing methods could capture the attention of B2B audiences. Today’s buyers wear ‘ad blinders,’ making them immune to advertising and generic outreach. In this new digital era, video emerges not just as a medium but as the only engaging channel... [...]

Audio AI is the use of artificial intelligence algorithms to generate, alter, or enhance audio experiences in ways that sound natural. HubSpot contributor Ross Simmonds has published an article analyzing the impact of audio AI on podcasts and audiobooks. He says, “In this article, we’re going to be diving into the current best practices of audio AI, what it is, how it’s changing business, and what the future will hold. From synthesizing human-like voices for podcasts and audiobooks to composing original music pieces without the need for human intervention, audio AI is breaking... [...]

AI-Powered Data represents the fusion of artificial intelligence and information analytics, revolutionizing how organizations interpret and utilize vast amounts of data. Through advanced algorithms and machine learning techniques, AI sifts through data with unprecedented speed and accuracy, uncovering valuable insights and patterns that were previously hidden. This synergy empowers businesses to make informed decisions, optimize processes, and drive innovation, ultimately enhancing competitiveness and driving growth in today’s data-driven world. Adweek is hosting a webinar ‘How AI-Powered... [...]

Google Search Central has published a new video ‘Gemini for Social Posts: Game Edition’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. ”  [...]

Harnessing AI for email marketing streamlines campaign personalization, delivering tailored content at scale to engage subscribers with relevant offers and insights, ultimately boosting open rates and conversions. AI’s predictive analytics and automation optimize send times, subject lines, and content, ensuring each email resonates with recipients, nurturing relationships and maximizing ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created An AI Email Course Using ChatGPT’. The video... [...]

AI for marketing leverages machine learning algorithms to analyze vast datasets, enabling personalized customer experiences, targeted advertising, and predictive analytics for optimized campaign performance. By automating tasks like customer segmentation and content optimization, AI empowers marketers to make data-driven decisions and achieve better ROI. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Remaining Relevant in an AI World’ featuring Ben Angel. This episode... [...]

According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out: How to optimize your TikTok campaigns using location-based key performance indicators... [...]

Orbit Media Studios has published a new video ‘Google vs. AI: The Guacamole Test Side-by-Side Showdown’ featuring Andy Crestodina. The Orbit Medi team says, “Imagine your eating nachos. And you want some guacamole …but you don’t have a recipe. What do you do next? Search Google? Prompt an AI? These two options are wildly different experiences. We’ll put traditional search methods to the test against modern AI applications in a real-world scenario: finding a simple guacamole recipe. Witness a head-to-head showdown between using a browser with Google and an AI app. This video... [...]

Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion. Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison is a veteran copywriter and AI educator who makes AI accessible, showing practical ways to save time – while keeping your human creativity in the mix! She went into detail... [...]