Employing AI in social media enhances user engagement and personalization, optimizing content delivery and driving targeted interactions. From chatbots to content recommendation algorithms, AI transforms social platforms into dynamic ecosystems tailored to individual preferences and behaviors. HubSpot has published the latest ‘How To Get Your First 100 Customers Using AI In Social Media’. The HubSpot team says, “Is humor the secret sauce to capturing your first 100 customers in today’s AI-driven social... [...]

This is a reminder for the DMD webinar to be held on March 21, 2024.  Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success’ on Thursday, March 21, 2024, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, Vice President, Digital Solutions at iQuanti,... [...]

HubSpot has published the latest ‘How We Hacked Hubspot With AI To Make Free Money’. The HubSpot team says, ” How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art... [...]

This is a reminder for the Adweek webinar to be held on March 19, 2024. Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world... [...]

Generative AI refers to algorithms capable of creating new content, such as images, text, or music, based on patterns learned from existing data. By mimicking human creativity and generating novel outputs, Generative AI powers applications ranging from art creation to content generation and even drug discovery. MarketingProfs has published a new report ‘Relationship Marketer’s Guide to Generative AI’. The MarketingProfs team says, “While the digital marketing landscape is always changing, one thing is certain: Generative AI will transform the way we work. As Generative AI... [...]

AI in digital marketing revolutionizes customer targeting, analyzing vast data for precise audience segmentation. Automated tools optimize ad placements and content personalization, enhancing engagement and conversion rates. Through machine learning algorithms, AI continually refines strategies, adapting to dynamic market trends for unparalleled marketing efficacy. HubSpot has published ‘AI in Digital Marketing — The Complete Guide’. Rebecca Riserbato says, “AI uses machine learning and large-language models (LLM) to analyze big data and turn it into actionable insights, automated... [...]

GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms, GA4 can analyze vast datasets and identify patterns to help marketers make informed decisions about their campaigns and strategies. Digital Marketing Institute has published the latest ‘AI with DMI’ podcast episode ‘GA4 and AI: Shaping... [...]

Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success’ on Thursday, March 21, 2024, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, Vice President, Digital Solutions at iQuanti, to learn our proven three-step framework for building landing page experiences... [...]

Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required... [...]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]