Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]
Archive for the 'AI for Marketing' Category
This is a reminder for the DMD webinar to be held on February 27, 2024. AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital Marketing Depot is hosting a webinar ‘AI-Driven Content Strategies for 2024’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar... [...]
NicheSites AI launches at 11 AM EST today. At 10 AM, there is a demonstration webinar that shows you how to take advantage of its power to quickly create attractive websites for yourself or for clients. Besides the training, there will be a special deal only offered on the webinar. If it is too late for the webinar, click here to watch the recorded demo now: NicheSites AI Demo Recording. NicheSites AI is new innovative software that is a website builder’s best friend. Why? Because it creates profit-pumping niche websites in just 180 seconds. With this new tool, you can create… ➤... [...]
AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital Marketing Depot is hosting a webinar ‘AI-Driven Content Strategies for 2024’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to learn how to incorporate AI into your content strategy to: – Standardize... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.” https://www.youtube.com/watch?v=KIE8hmH0fLM HubSpot [...]
Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world of AI-powered media activation from Ericka Podesta McCoy, CMO of Resonate.... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how... [...]
AI copywriting tools use machine learning to generate content, ideas, and suggestions. They can help you create custom content, such as copy or data-driven tips. WordStream contributor Rob Glover has published an article featuring the nine best AI copywriting tools. He says, “These are some of the best AI copywriting tools based on their popularity and from our own experience. We left ChatGPT off this list since it gets a lot of coverage. Plus, we’ve already written about it. Copy.ai Copy.ai is purpose-built to automate sales and marketing functions—and this includes a bucketload of... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ’10 AI Predictions That Will Completely Change Life In 2024′. The HubSpot team says, “Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.” https://www.youtube.com/watch?v=jAvTCLwJVPI&t=4s HubSpot [...]
Digital Marketing Depot has published a new white paper titled ‘Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences’. The DMD team says, “This lean, agile approach to delivering compelling digital customer experiences is ticking the boxes for under-pressure digital marketing teams, delivering the speed, flexibility and scalability advantages organizations need today, while future-proofing them for whatever tomorrow brings. Covered in this white paper: What is a composable DXP and how it works The benefits of a composable DXP and how it can solve marketing’s... [...]