ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched on November 30, 2022. It is notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used. How-To Geek contributor Sydney Butler has published an article differentiating between ChatGPT vs. GPT 3. He says, “ChatGPT and GPT 3 are two derivatives of OpenAI’s cutting edge Large Langauge Model (LLM) technology. While the name may sound similar, there are distinct differences between the two. We’ll cover these key differences and help you... [...]
Archive for the 'AI for Marketing' Category
While 88% of marketers believe they need to increase their use of AI and automation to stay competitive, adoption of these technologies remains low, according to a study conducted by Forrester Consulting on behalf of Intuit Mailchimp. Adweek is hosting a webinar ‘The AI Tools Marketers Actually Need Right Now: It Doesn’t Take a Whole New Tech Stack’ on Wednesday, August 9, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from guest speaker Vicki Brown, VP and principal analyst at Forrester, in conversation with John Humphrey, head of data platform product at Intuit Mailchimp,... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 AI Marketing Skills You Must Learn In 2023’. The HubSpot team says, “Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI?” 5 AI Marketing Skills You Must Learn In 2023 HubSpot [...]
A well-planned SEO strategy is very important in business growth. It helps you achieve desired traffic and convert them into customers. Search Engine Journal’s VIP contributor Kevin Indig has published an article on building an SEO strategy in the age of artificial intelligence. He says, “Everyone – yes, everyone – in the tech space is currently thinking about three questions: What will the AI future look like? How is it going to affect us? What can we do about it? Let me attempt to answer these three questions for SEO: The Implications Of Search Generative Experience (SGE) Recommendations... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers’. The HubSpot team says, “Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.” $200M Founder Reveals Why Ai Can’t... [...]
With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the start of what businesses can do with GPT. Join us to hear how GPT can arm marketers with the tools to take action on real-time insights and deliver personalization... [...]
AI-generated content is a type of content that is created by artificial intelligence. This type of content is used for a variety of marketing purposes in marketing. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist... [...]
Search Engine Journal contributor Kristi Hines has published an article featuring 60 ChatGPT plugins for content marketing available in the Burgeoning plugin store. She says, “This article features over 60 ChatGPT plugins for content marketing, including tools for AI-assisted content research, optimization, and promotion. As with all generative AI content, review the content you receive from ChatGPT and third-party plugins for accuracy. Also, note that some plugins may require creating accounts with a third-party service. Plugins For Content Research The following ChatGPT plugins can be... [...]
Artificial intelligence (AI) is increasingly being used in the field of copywriting, with a number of AI-powered tools now available to help businesses create high-quality content at scale. Ahrefs contributor Chris Haines has published an article featuring useful AI copywriting tools. He says, “Let’s scroll down and look at the tools you can use for AI copywriting. 1. ChatGPT Features Free to use Can upgrade to ChatGPT Plus for $20 per month (faster response time, more features, less downtime, access to plugins) Mobile app Most conversations about AI start with ChatGPT. It’s popular... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Complete A.I. SEO Guide for Beginners’. The HubSpot team says, “A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.” The Complete A.I. SEO Guide for Beginners HubSpot [...]