The rise of artificial intelligence tools has been far more rapid than expected. It has put a question mark on several careers. But is it really that scary? Read Content Marketing Institute contributor Stephanie Stahl’s article on the impact of AI on content marketers’ jobs. She says, “Have you felt the AI rip currents pull your career in unexpected directions this year? Many content marketers tell us they have. When we set out to create Content Marketing Institute’s Content Marketing Career and Salary Outlook for 2024, we decided to quantify AI’s impact on this profession. More... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Generative AI-Powered Conversations and the Conversation Automation Index’ featuring David Greenberg. George B. Thomas says, “New forms of technology result in an entirely new vocabulary. Nobody cared about “likes” before Facebook. Nobody cared about follower count until Twitter (now X). Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new metrics with which to measure success. “I think about how I treat my leads differently... [...]

AI has given new dimensions to marketing. It is here to revolutionize the way it is being executed so far. Exposure Ninja has published a seven-point article on ‘The Future of AI Marketing: What You Need to Know’. Jess Percival says, “AI marketing comes with many new terminologies that AI-savvy people use in their everyday language…leaving anyone who isn’t up to date on the lingo confused. Here are some of the most common AI terms that marketers will encounter. Generative AI Generative AI is a type of AI that generates new content or data, such as text, images or even video.... [...]

With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with evolving customer preferences, habits and motivations to personalize every touchpoint. Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn from Resonate how to future-proof your customer experience by harnessing AI-powered data. You’ll find out:     How consumer expectations of brands are changing What brands can do to personalize messaging on a large scale How AI is enabling... [...]

This is a reminder for the Adweek webinar to be held on August 15, 2023.  Adweek is hosting a webinar ‘How AI Will Change the Face of Customer Experience: Embrace the Revolution’ on Tuesday, August 15, 2023, at 1.00 pm EDT. The Adweek team says, “Join Jascha Kaykas-Wolff, president of Lytics, who will unpack how organizations can take advantage of AI now to deliver great experiences, where the technology is headed, and how this will change data-driven organizations. You’ll find out: What’s changing in AI and how to stay informed in the rapidly evolving landscape Customer... [...]

Digital Marketing Institute is hosting a webinar ‘Preparing for New World of AI Search’ on Wednesday, August 30, 2023. The DMI team says, “Google’s move into generative AI is here, and it’s already changing every day! How will SGE affect search as we know it? How can you prepare? In this webinar, Lindsey Schrant of Neil Patel Accel will talk us through what’s already happening with SGE (in the US) and offer tips to those who have yet to work with it. Lindsey Schrant has 10 years of SEO experience and has helped clients overcome manual penalties as well as... [...]

Digital Marketing Institute has published a new video ‘Introduction to ChatGPT Prompting for Marketing’ about ChatGPT prompting for Marketing. The DMI team says, “Are you looking to see how marketing professionals are actually using AI in their daily life? Listen in to @WillFrancis and Joe Williams @tribeseoabout talk about ChatGPT prompting for Marketing. This week they talk about how Joe as an SEO expert & content creator uses the AI tool. He also gives an introduction on how to create great prompts that’ll help to save you time.” [uix_video width=’560′... [...]

This is a reminder for the Adweek webinar to be held on August 9, 2023. Adweek is hosting a webinar ‘The AI Tools Marketers Actually Need Right Now: It Doesn’t Take a Whole New Tech Stack’ on Wednesday, August 9, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from guest speaker Vicki Brown, VP and principal analyst at Forrester, in conversation with John Humphrey, head of data platform product at Intuit Mailchimp, to unpack how incorporating AI-driven may be easier than you think. You’ll find out: Why machine learning and generative AI help marketers deliver personalized... [...]

Search Engine Journal has published ‘The Ultimate Guide To Using AI To Boost Client SEO & Growth’ featuring useful information on using AI for SEO. Cynthia Sener says, “This article provides six key points to consider when looking for the reputation management platform and partner that best serves both you and your customers. 1. Place A High Value On End-Consumer Insights To Gain More Retainers & Clients As a marketing agency, the key to your clients’ success lies in how their online presence resonates with potential customers. How are buyers finding them? What steps... [...]

PitchKickstart for ChatGPT was just released. It enhances ChatGPT’s copywriting capabilities to transform ChatGPT into a world-class copywriter through frameworks and expert AI seeds. It can be disheartening to put all your effort into promoting a product, only to see it fail to get many sales. But with PitchKickstart for ChatGPT, you can boost your sales and say goodbye to unproductive marketing campaigns.. This AI-driven app helps you craft remarkable sales scripts that will open your customers’ eyes to the value of your product or service. Plus, with this app, you can be sure that... [...]